Y-Fest 2025: Visit the 'Digital Museum' and paint a unique portrait of yourself.

A unique digital self-portrait

Unlike traditional museums, the digital museum is an unprecedented interactive technology and art experience space, encouraging each participant to become a "co-creator." Three main experience zones will lead you through a range of emotions, from curiosity and delight to pride and emotion. Check in at the AI Y-Fest Studio to discover a digital version of yourself, move to the Unique Sketches area to draw something you dream of seeing in a new world . The most magical experience awaits you in the "Portrait of Identity" area, created directly by the Fustic.Studio group – prominent multidisciplinary artists in the field of digital art.

Fustic.Studio is one of the leading creative talents of the new generation, pioneering in the field of New Media Art - applying technology to the art experience.

0210_Viettel A1.png — The digital museum is a space for experiencing technology and art in an unprecedented way.

With real-time generative technology from Fustic.Studio, combined with Viettel's super-fast, lag-free 5G, the "Portrait of Identity" area will offer a unique experience where each guest's face is captured and transformed into a one-of-a-kind digital art piece (Mosaic Picture). What's special is that the pieces in this picture are inspired by the landscape, culture, and colors of the local area where Y-Fest is held.

For the first time, each participant is not just an audience member, but also becomes a part of the artwork, carrying within them a story of local identity and connection to the community. Fustic.Studio - bringing the spirit of Vietnamese creativity to the world and back to connect with young people.

Fustic.Studio - The mark of a new generation of creatives at the "Digital Museum"

Operating since 2017, Fustic. Studio was founded by three multidisciplinary artists: Trung Bao, Nam Le, and Hai Doan, with a creative vision of New Media Art - combining art with technology. Fustic. has created numerous projects both domestically and internationally.

The Echoes of Memoryscape - a work celebrating Vietnamese cultural identity, sponsored by the British Council.

The "Enough" exhibition in Ho Chi Minh City attracted over 10,000 visitors in 5 days thanks to its interactive art and technology experiences.

Re.imagine – a series of events encompassing classical music , visual arts, and artificial intelligence – also became the first representative from Vietnam to open the United Nations AI for Good Summit in Geneva.

The artwork “Agentic Voicing Natures”—an AI-powered art piece—engages in dialogue with the environment through a novel storytelling format. Exhibited in Poland and Switzerland, the work is a collaboration between Fustic. and artist Harry Yeff, in partnership with ElevenLabs and the International Telecommunication Union (ITU).

At Y-Fest 2025, Fustic. Studio brought that global spirit of creativity back to its homeland, helping young Vietnamese people realize that technology and art are not distant concepts, but can be used together to create moments of community connection and revitalize local culture.

Hue kicks off Y-Fest 2025: Where technology connects hearts and heritage.

Y-Fest 2025 – a series of music and technology events organized by Viettel Telecom – officially kicked off with the theme “SYNC of Heart – Harmonizing Empathy,” making Hue the starting point for a journey connecting millions of young hearts across the country. After three years of implementation, Y-Fest is now one of the most anticipated music and technology event series among Vietnamese youth. This year, the event returns with a new spirit: not only bringing vibrant stages, but also transforming each participant into a part of a creative experience.

The theme "SYNC OF HEART" evokes a powerful message: technology is no longer just a tool for connection, but also a way for people to empathize and share emotions.

Following Hue, Y-Fest 2025 will continue to bring the spirit of "Harmonious Empathy" to An Giang, Can Tho, Dak Lak, Hai Phong, and conclude with a mega music festival in Ho Chi Minh City.

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