Acecook Vietnam launches Hao Hao Premium version

The Launching Event at Aeon Mall Tan Phu is not only a product launch ceremony, but also a grand "tasteful soundtrack", affirming the ambition to bring Hao Hao instant noodles to a new level.

In the context of an increasingly competitive market, today's consumers are not only looking for "fast food" but also want to have a more delicious, quality and sophisticated experience in every detail. Understanding that, Hao Hao Premium was born to please customers who care about the quality of their meals and are willing to pay more for more premium experiences.

Hao Hao Premium makes a complete difference with three outstanding points (USPs) that are likened to three perfect "notes" in the symphony of taste:

- Large soup package with rich, flavorful sauce, helps noodles absorb evenly and brings a more premium experience.

- Noodles marinated in Hao Hao's signature fish sauce.

- Abundant, rich, full and quality toppings, bringing a feeling of complete taste and satisfaction.

With two flavors of spicy and sour instant noodles and beef satay noodles, Hao Hao Premium is positioned as an upgraded version, priced at around VND 8,000/package. This is a strategy to attract new users, connect closely with Hao Hao's loyal customers and compete with rivals in the same segment.

When Vietnamese instant noodles are elevated

Inspired by exquisite culinary experiences at high-end restaurants, the launch event of Hao Hao Premium was staged as a premium taste journey.

The kitchen space is Premium - luxurious, sophisticated and full of emotion - where every step of noodle preparation, from cooking, mixing to presentation, is presented as an artistic culinary ritual.

Guests enjoy and immerse themselves in the atmosphere of a complete taste feast.

One of the highlights of the program was the performance of Da LAB and Bui Truong Linh, bringing youthful, modern energy, contributing to spreading the spirit of "raising the level of Good Taste".

The most impressive moment was the product launch and the Hao Hao Premium tasting performance, where guests enjoyed the product presented in luxurious golden cups and plates, redefining the way Vietnamese people feel and enjoy instant noodles - both familiar and classy.

Business objective: Breakthrough in modern trade channel

Acecook Vietnam expects the launch of Hao Hao Premium to not only help enhance brand image but also create a strong boost for sales in sales channels, while receiving love and enthusiastic support from consumers.

Through that, Acecook Vietnam continues to affirm its constant efforts in elevating the culinary experience, bringing Vietnamese consumers new values, higher quality and class.

Source: https://hanoimoi.vn/acecook-viet-nam-ra-mat-phien-ban-hao-hao-premium-723576.html