AIA Vietnam improves consulting quality with Apha business model

ANTD.VN - AIA Vietnam Life Insurance Company Limited (AIA Vietnam) has just officially launched a new business model called ALPHA, continuing to introduce new elements into its innovative business model to improve the quality and style of its consulting team with the goal of enhancing customer service experience.

Alpha Team

The ALPHA model promises to create a new team of consultants, contributing to the big goal of affirming AIA Vietnam's leading position in consultants and management. AIA aims not only at professional quality but also at a dynamic style that loves a healthy lifestyle.

Ms. Vu Le Mong Ha, Deputy General Director of Business Development for Agency Channel, shared that the ALPHA model represents the pioneering spirit and aspiration to conquer new heights in the insurance consulting profession.

Accompanying customers and the community on the journey to a new future, AIA Vietnam is always a pioneer in innovation and creativity, to bring the best products and services to customers in the most useful and interesting ways.

The ALPHA model is the perfect combination of the dynamic business environment of a leading life insurance company in the market with partners who are talented experts with rich experience in building and developing financial consulting systems. They understand the market, have leadership qualities and the ability to lead the consulting team to develop on their career path.

“ALPHA will be a very attractive model for insurance consultants who want to have their own mark and style,” Ms. Mong Ha revealed.

Bà Vũ Lê Mộng Hà – Phó Tổng giám đốc phát triển kinh doanh kênh đại lý

Ms. Vu Le Mong Ha - Deputy General Director of Business Development for Dealer Channel

AIA Vietnam has always been positioned in the market as a pioneering insurance company in innovative business models.

With the ALPHA model, potential candidates will work and develop their careers with leading leaders in the life insurance market, apply AIA's dynamic policies, receive special and in-depth training in many aspects from knowledge to skills, and be supported by a smart technology platform.

Through that, the ALPHA model is expected to create unlimited success in the careers of insurance consultants.

ALPHA promises to bring different experiences and positive values to customers. AIA believes that the quality of life of customers is a balance between financial security and physical and mental health. On the journey of transforming from “Payer” to “Companion”, AIA is committed to helping customers and the community live Healthier, Longer, Happier through many attractive methods and activities.

In addition to building a healthy living ecosystem and developing health insurance products, AIA Vietnam also cooperates with service providers to implement training programs, equipping medical knowledge and common medical knowledge for the team of consultants to suit each person's characteristics, through the "AIA Health Academy". This is a distinct mark, enhancing the value of the consulting team when representing the AIA brand.

Building and developing a professional consulting force is always a long-term priority strategy and is systematically invested in by AIA across the Group, in which Vietnam is one of the priority markets.

Since the beginning of 2015, AIA Vietnam has led the market by launching two distinct and unique models: AIA Exchange and Nest by AIA. These two models have not only helped AIA Vietnam attract and develop a professional life insurance sales team but also strengthened important connections with customers in major cities, becoming trusted and preferred locations for urban customers.

AIA’s digital transformation process also bears the mark of creativity and differentiation. The most important efforts in digital transformation and applying artificial intelligence (AI) are primarily focused on supporting the operations and enhancing the capacity of the consulting team. AIA’s digital transformation development pace has helped the consulting team operate their work more smoothly and professionally, thus truly bringing new values and completely different experiences to customers.

Mr. Wayne Besant, General Director of AIA Vietnam said: “At AIA Vietnam, we always orient and encourage consultants to consider consulting as a career, instead of just a job. Our focus is on building a team of professional consultants, knowledgeable about healthy living knowledge, and mastering digitalization. AIA Vietnam will increase the number of frontline MDRTs, thereby improving the professional standards and services of the life insurance industry.”

AIA Vietnam has the great advantage of being a member of the AIA Group, a group with a lot of experience in developing a professional consulting force. AIA Vietnam has been supported by experienced international and regional colleagues in developing its agency force.

Globally, 2023 is the ninth consecutive year that AIA Group continues to be honored as the No. 1 Group in terms of the number of MDRT (Million Dollar Round Table) members - an unprecedented achievement in the insurance industry worldwide!

As of July 1, 2023, AIA Group has a total of 15,579 MDRT members who are consultants and managers.

This incredible achievement demonstrates the superiority and difference in building a sales team, thereby strongly inspiring insurance consultants who are striving for MDRT status of the Group.

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