'Fever' for the high-end iPhone 17 Pro Max: Vietnamese customers rush to buy, how much do retail chains collect?

iPhone - Ảnh 1. — Customers are looking at the iPhone 17 Promax model with a high price - Photo: MY HUYEN

iPhone 17 drives sales, Vietnamese customers prefer high-priced models

FPT Digital Retail Joint Stock Company (FPT Retail, stock code FRT) has just announced its consolidated business results for the first three quarters of 2025, recording revenue of VND 36,170 billion and pre-tax profit of more than VND 800 billion.

Notably, if in the previous period the growth momentum mainly relied on the Long Chau pharmacy chain, then in the last quarter, the FPT Shop phone and electronics retail chain also became the driving force.

According to financial data, the FPT Shop chain recorded a recovery in the electronics, services and laptop industries, especially the product group serving the needs of gaming and operating artificial intelligence (AI) applications.

The highlight is that the retail system recorded a clear effect from the iPhone 17 launch. In particular, the Pro Max line accounted for 80% of total orders, contributing significantly to the increase in revenue across the chain.

According to market records, the iPhone 17 Pro Max is the highest-end phone model in Apple's new product line, with a selling price ranging from nearly 38 to 64 million VND depending on the capacity version, significantly higher than the remaining models.

This development shows that Vietnamese consumers are still willing to spend heavily to own electronic devices in the high-priced segment, even when the economy is still volatile.

With the above results, the average revenue per store of FPT Shop reached 2.4 billion VND/month in the third quarter of 2025, an increase of 14% over the same period and nearly 30% over the previous quarter. As of the end of last month, this chain had completed 72% of the annual revenue plan, preparing to enter the peak period at the end of the year.

Long Chau continues to be the mainstay, accounting for 69% of the parent company's total revenue.

Born later than the phone - electronics retail system, but Long Chau pharmacy and vaccination center system continues to expand rapidly and effectively.

According to the financial report, in the first three quarters of this year, the Long Chau chain achieved cumulative revenue of more than VND24,800 billion, up 38% over the same period and accounting for 69% of the consolidated revenue of the parent company, FPT Retail.

Each pharmacy has an average revenue of about 1.2 billion VND/month. As of the end of the last quarter, the system had 2,317 pharmacies and 203 vaccination centers, exceeding the plan to open new stores for the whole year, continuing to expand coverage.

According to market research firm MBI, Vietnam's pharmaceutical retail industry's sales could reach $16.1 billion by 2026. A report from the analysis team of SSI Securities Company also said that this growth momentum comes from the rapid expansion of large pharmacy chains such as Long Chau, An Khang and Pharmacity.

Currently, Vietnam has more than 50,000 pharmacies in operation, of which about 95% are still traditional stores. Modern retail chains, although growing rapidly, only account for about 5% of the market share, showing that there is still a lot of room for growth.

In the context of a fragmented market, expanding the modern pharmacy system not only increases transparency in drug prices and origins, but also helps limit counterfeit and poor quality goods.

On the stock market, at the end of today's trading session, October 29, FRT shares of FPT Digital Retail Joint Stock Company decreased slightly and remained at 145,000 VND/share. Considering the past quarter, this code still recorded an increase of about 12.5%.

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Source: https://tuoitre.vn/con-sot-iphone-17-ban-cao-cap-pro-max-khach-viet-don-dap-san-mua-chuoi-ban-le-gom-dam-co-nao-20251029183656025.htm