Customers are viewing the high-priced iPhone 17 Pro Max model - Photo: MY HUYEN
iPhone 17 boosts sales, Vietnamese customers prefer higher-priced models.
FPT Digital Retail Joint Stock Company (FPT Retail, stock code FRT) has just announced its consolidated business results for the first three quarters of 2025, recording revenue of VND 36,170 billion and pre-tax profit of over VND 800 billion.
Notably, while the previous period's growth was primarily driven by the Long Chau pharmacy chain, in the past quarter, the FPT Shop mobile phone and electronics retail chain also became a key driver.
According to financial data, the FPT Shop chain recorded a recovery in the electronics, services, and laptop sectors, especially in product groups serving gaming needs and the operation of artificial intelligence (AI) applications.
A notable highlight is the clear positive impact the retail system experienced from the iPhone 17 launch. In particular, the Pro Max series accounted for 80% of total orders, significantly contributing to the overall revenue increase across the chain.
According to market observations, the iPhone 17 Pro Max is the most premium model in Apple's new product line, with a price ranging from nearly 38 to 64 million VND depending on the storage capacity, significantly higher than the other models.
This development shows that Vietnamese consumers are still willing to spend heavily to own high-priced electronic devices, even during times of economic uncertainty.
With these results, the average revenue per FPT Shop store reached VND 2.4 billion/month in Q3 2025, an increase of 14% compared to the same period last year and nearly 30% compared to the previous quarter. As of the end of last month, the chain had completed 72% of its annual revenue plan, preparing to enter the peak period at the end of the year.
Long Chau continues to be a key player, accounting for 69% of the parent company's total revenue.
Although it emerged later than the mobile phone and electronics retail system, the Long Chau chain of pharmacies and vaccination centers continues to expand rapidly and effectively.
According to the financial report, for the first three quarters of this year, the Long Chau chain achieved cumulative revenue of over 24,800 billion VND, an increase of 38% compared to the same period last year and accounting for 69% of the consolidated revenue of its parent company, FPT Retail.
Each pharmacy achieved an average revenue of approximately 1.2 billion VND per month. As of the end of the last quarter, the system had 2,317 pharmacies and 203 vaccination centers, exceeding the annual new opening plan and continuing to expand its coverage.
According to market research firm MBI, Vietnam's pharmaceutical retail sector could reach $16.1 billion by 2026. A report from SSI Securities' analysis team also suggests this growth is driven by the rapid expansion of major pharmacy chains such as Long Chau, An Khang, and Pharmacity.
Currently, Vietnam has over 50,000 operating pharmacies, of which about 95% are still traditional stores. Modern retail chains, although developing rapidly, only account for about 5% of the market share, indicating significant room for growth.
In a fragmented market, expanding the network of modern pharmacies not only increases transparency regarding drug prices and origins but also helps to curb counterfeit and substandard products.
On the stock market, at the close of trading today, October 29th, FRT shares of FPT Digital Retail Joint Stock Company saw a slight decrease and remained at 145,000 VND per share. Considering the past quarter, this stock still recorded an increase of approximately 12.5%.
Source: https://tuoitre.vn/con-sot-iphone-17-ban-cao-cap-pro-max-khach-viet-don-dap-san-mua-chuoi-ban-le-gom-dam-co-nao-20251029183656025.htm
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