Samsung is under intense pressure to innovate for the Galaxy S26

In light of Apple's moves, many wonder whether Samsung still retains its innovative spirit or is just making minimal improvements to keep up with its competitors.

A recent survey revealed that around 85% of respondents believe Samsung only makes small improvements each year, lacking any real breakthroughs. Only a fraction of 10% think the company is doing enough, while less than 5% are undecided. This suggests that most users feel Samsung is playing it safe.

Not only on technology sites, but also on online forums, users continuously expressed their disappointment. They were frustrated with the company's flagship models but lacked significant innovation. A major controversial issue was the disappearance of the S Pen, which made many customers feel dissatisfied.

The lack of continued innovation raises questions about Samsung's long-term strategy.

Meanwhile, Apple has just launched the iPhone 17 with many upgrades and breakthrough features, making a strong impression on users. Compared to Samsung, it seems that the company is still maintaining the same path it has maintained for many years. This partly explains why Apple is surpassing in sales in many markets.

The lack of continuous innovation has created doubts about Samsung’s long-term strategy. Users are starting to question whether the company can maintain its leadership position. New products seem to be only mild improvements, not enough to convince loyal customers.

If Samsung continues down this path, the risk of losing market share and leadership is inevitable. Users expect more breakthroughs, rather than just incremental upgrades. Clearly, the time for Samsung to reshape its innovation strategy is more urgent than ever.

Despite mixed reviews, Samsung has made notable strides.

Despite mixed reviews, Samsung has made some notable strides. One example is the Galaxy Z Fold7, a foldable smartphone that has been praised for its design and features. While it’s not perfect, the device’s popularity shows that users appreciate the company’s bold moves.

Samsung is currently focusing on developing the 2nm Exynos 2600 chip for the Galaxy S26, demonstrating its efforts to improve technology and improve performance. This is a positive sign that the company is not just relying on regular upgrades. Users expect these improvements to bring a new experience.

However, many still believe that Samsung needs to push innovation further. The Galaxy S26 is expected to be more than just a simple upgrade, but will really make its mark. This expectation puts pressure on the company to maintain its leading position in the smartphone market.

Source: https://baoquocte.vn/samsung-dang-dung-truoc-ap-luc-doi-moi-manh-me-cho-galaxy-s26-336270.html