What content will global internet users be most interested in in 2025?

(Dan Tri) - As 2025 is coming to an end, let's take a look back at the topics that Internet users around the world were most interested in and searched for the past year.

As every year, as 2025 draws to a close, Google announces the keywords, content, trends, and notable events that were most searched for and searched for by Internet users worldwide on its website in the past year.

Google is the world's largest and most popular online search engine, so the most searched content on Google will also show what topics global Internet users are most interested in.

AI topics will still be of interest and searched for by Internet users in 2025 (Photo: Gemini).

The year 2025 will continue to witness the explosion of AI tools and the race to develop AI by major technology companies. Therefore, the two AI-related keywords that are searched the most by global Internet users are “Gemini” (ranked 1st) and “DeepSeek” (ranked 6th). These are the two most popular and widely used AI tools in 2025.

There were not many major sporting events taking place in 2025, however, internet users were very interested in cricket and keywords related to this sport dominated the top 10 most searched keywords on Google over the past year.

Cricket is the most popular sport in India, so tournaments and matches involving the Indian cricket team will attract a lot of attention from internet users in the world's second most populous country, which has helped cricket-related keywords become popular on Google in 2025.

Another sporting event that has been of great interest to many global Internet users is the FIFA Club World Cup, which took place in the US in June and July. The keyword “Club World Cup” ranked 4th in terms of global Google searches over the past year.

The third most searched keyword on Google in 2025 is “Charlie Kirk.” Searches for the political activist’s name spiked after his assassination in September.

iPhone 17 is the only technology device to make it into the top 10 most searched keywords on Google in 2025, ranking 9th. Previously, last year, iPhone 16 was also the only technology device to make it into the top 10 most searched keywords on Google in 2024, ranking 8th.

List of 10 keywords searched most by global Internet users on Google in 2025:

1. Gemini

2. India vs England

3. Charlie Kirk

4. Club World Cup

5. India vs Australia

6. Deepseek

7. Asia Cup

8. Iran

9. iPhone 17

10. Pakistan and India

10 news that global Internet users are most interested in and searched for in 2025

Topping the list is the assassination of political activist Charlie Kirk in September. The incident shook American politics, as Kirk was one of President Donald Trump's closest allies.

The second most searched news keyword was “Iran,” as the country had a brief conflict with Israel in 2025.

“US government shutdown”, “election of new Pope”, “fire in Los Angeles” are 3 of the 5 news keywords that most interested users worldwide on Google in the past year.

“TikTok ban” was the single most searched tech-related news on Google in 2025, ranking 7th.

List of 10 news most searched by global Internet users on Google in 2025:

1. The Assassination of Charlie Kirk

2. Iran

3. US government shutdown

4. Election of a new Pope

5. Fire in Los Angeles

6. Hurricane Melissa

7. TikTok ban

8. Zohran Mamdani was elected

9. USAID

10. Earthquake and tsunami in Kamchatka

Google also shared the content that will be searched the most by Internet users worldwide in 2025 according to different topics.

Readers can see specific content searched on Google according to separate topics here.

Source: https://dantri.com.vn/cong-nghe/nguoi-dung-internet-toan-cau-quan-tam-noi-dung-gi-nhat-trong-nam-2025-20251206030944270.htm