Coolmate successfully raised capital in Series C round, expanding development strategy

(Dan Tri) - Coolmate has just announced the completion of its Series C funding round led by Vertex Growth Fund, with the participation of Cool Japan Fund, Youngone CVC, and existing investors Vertex Ventures SEA & India and Kairous Capital.

The deal, which brings together three international investment funds from Singapore, Japan and South Korea - major financial and manufacturing hubs in the region - demonstrates the increasingly clear potential of Vietnamese businesses in creating international-class consumer products.

Three key development strategies for the new stage

After 6 years of development, Coolmate has served more than 5 million orders, built a domestic supply chain and built a reputation with customers through product quality, reasonable prices and attentive service. The successful mobilization of Series C investment capital opens a new growth phase with 3 key strategic directions of the brand.

The first is to expand to female customers (Go Women). Previously, in March 2025, Coolmate launched a sports product line for women, marking an important step in its market expansion strategy.

The company's goal is that by 2030, 40% of revenue will come from female customers, helping Coolmate become a "sports brand for all", instead of focusing only on men as in the first phase.

Coolmate to launch women's sports products in March 2025 (Photo: Coolmate).

The second is to expand the direct sales channel (Go Offline). Anticipating the trend of experiential shopping, Coolmate plans to open its first store at the end of December 2025, providing a modern shopping space where customers can directly experience the materials, design and spirit of "Made in Vietnam".

By 2030, direct retail is expected to contribute 40% of business revenue.

Third is to expand to the international market (Go Offline). Success in the US with sports socks achieving the title of Best Seller on Amazon thanks to more than 25,000 orders per month became the foundation for expansion in the US and other countries, focusing on Southeast Asian countries and the goal of 50% international revenue by 2030.

Journey from Vietnamese startup to global brand

Founded in 2019, Coolmate started as a small startup with the desire to set a new standard for Vietnamese fashion . From the beginning, the business pursued a direct-to-consumer (Online D2C) sales model, helping to optimize costs, control quality and create a seamless experience for consumers.

Amidst the volatile startup market, Coolmate remains steadfast in its philosophy of growth through real value, based on five strategic pillars: Production and supply capacity in Vietnam; Continuous innovation in product development; Dynamic brand, closely connected with customers; Young and ambitious team; Comprehensive application of technology in production and operation.

This platform helps Coolmate maintain sustainable growth momentum and enhance the competitiveness of Vietnamese brands in the consumer sector. Receiving capital from international investment funds is a recognition of the belief in "Made in Vietnam for the World " that Coolmate is pursuing.

Mr. Pham Chi Nhu - CEO, Founder of Coolmate - shared: "This investment creates a foundation for Coolmate to enter a new growth phase, expand the international market and continue to affirm the creative spirit of Vietnamese people. We wish to build a Vietnamese fashion brand with regional influence, based on internal capacity and pride in Made in Vietnam".

More than just a fundraising deal, Coolmate’s Series C round is also a positive signal for the Vietnamese startup ecosystem. The fact that a Vietnamese consumer brand has attracted the attention of three major Asian funds shows the attractiveness of the domestic market and the competitiveness of local businesses.

“With three clear strategic directions, a solid production foundation and a young and enthusiastic team, Coolmate is gradually realizing its aspiration to become an influential Vietnamese fashion brand in the region.

The success of the Series C funding round not only strengthens Coolmate's position in the fashion industry, but also contributes to affirming that Vietnamese products, when made with real capacity and global thinking, are completely capable of reaching out to the world," said a company representative.

Contact Coolmate:

Hotline: 1900.272737 - 028.7777.2737

Email: Cool@coolmate.me

Address:

- Hanoi office: 3rd-4th floor, BMM building, Km2, Phung Hung street, Ha Dong ward, Hanoi city

- Hanoi Operation Center: Lot C8, Lai Yen Industrial Park, Lai Yen Commune, Hoai Duc District, Hanoi City

- Ho Chi Minh City Office and Operation Center: Lot C3, Road D2, Cat Lai Industrial Park, Thanh My Loi, Ho Chi Minh City

- R&D Center: T6-01, The Manhattan Vinhomes Grand Park, Long Binh, HCMC

Source: https://dantri.com.vn/kinh-doanh/coolmate-goi-von-thanh-cong-vong-series-c-mo-rong-chien-luoc-phat-trien-20251103112717376.htm