Coolmate collaborates with Nguyen Thi Oanh to launch the collection "Small but extraordinary"

(Dan Tri) - On October 20, Vietnamese fashion brand Coolmate introduced a running collection with the theme "Small but extraordinary", marking the first collaboration with Nguyen Thi Oanh - Vietnam's leading track and field athlete today.

This collaboration not only opens up new avenues for Coolmate in the sportswear fashion sector, but also celebrates the Vietnamese spirit of "small but constantly striving for success."

Athlete Nguyen Thi Oanh and runners in the new collection (Photo: Coolmate).

The extraordinary journey of a petite female track and field athlete.

Inspired by the competitive journey of Nguyen Thi Oanh - a petite woman with unwavering determination who conquered numerous medals at the SEA Games - the "Small but Extraordinary" collection is seen as a tribute to her relentless efforts to push her own limits.

The designs in the collection feature a minimalist style, focusing on performance, comfort, and flexibility, suitable for the physique and movement habits of Vietnamese people.

Nguyen Thi Oanh directly participated with Coolmate's experts in the process of selecting materials and testing products, ensuring that every detail met the requirements of professional athletes.

Oanh said: “I want to present the image of the modern Vietnamese woman – small in stature but always resilient and confident. I believe that sports not only improve health but also help each person find a better version of themselves. Hopefully, these outfits will give people more energy to go out and run with a stronger spirit.”

Nguyen Thi Oanh at the 31st Seagame (Photo: Provided by the interviewee).

Collaborating with professional athletes – a smart move by Coolmate.

The history of the global sportswear industry has witnessed a collaboration between Nike and basketball legend Michael Jordan. This partnership transformed Nike's position, creating the Air Jordan line – one of the world's best-selling products.

The "Extraordinarily Small" Coolmate x Nguyen Thi Oanh collection is the "Vietnamese version" of that model - where a domestic brand chooses to partner with professional athletes to create products that not only have commercial value but also embody the national spirit, aspirations, and resilience of Vietnam.

While Air Jordan remains an icon of sneakers after nearly 40 years, "Small but Extraordinary" embodies the story of how every step is a testament to the willpower and determination to overcome physical limitations and challenging conditions.

Nguyen Thi Oanh (left) discusses products at Coolmate's office in Hanoi (Photo: Coolmate).

"Small but extraordinary" - The beginning of a new journey for a Vietnamese sportswear brand .

The collection was launched two months before the 33rd SEA Games – a time when Vietnamese athletes were preparing to compete in the regional arena. This is seen as a symbolic moment for the Vietnamese people's sporting spirit and aspiration to reach new heights.

Beyond just design, "Small but Extraordinary" is also Coolmate's declaration of its long-term vision: to transform fashion into a bridge to spread the spirit of sportsmanship, Vietnamese resilience, and the pride of "Made in Vietnam".

Source: https://dantri.com.vn/the-thao/coolmate-ket-hop-nguyen-thi-oanh-ra-mat-bo-suu-tap-nho-be-ma-phi-thuong-20251021151024586.htm