Coolmate collaborates with Nguyen Thi Oanh to launch the collection "Small but extraordinary"

(Dan Tri) - On October 20, Vietnamese fashion brand Coolmate introduced a running collection with the theme "Small but extraordinary", marking the first collaboration with Nguyen Thi Oanh - Vietnam's leading track and field athlete today.

The collaboration not only opens a new direction for Coolmate in the sports fashion sector, but also honors the Vietnamese spirit of "small but constantly striving".

Athlete Nguyen Thi Oanh and runners in the new collection (Photo: Coolmate).

The extraordinary journey of a small female athlete

Inspired by the competitive journey of Nguyen Thi Oanh - a petite woman with a strong will, winning many medals in a row at the SEA Games, the collection "Small but extraordinary" is seen as a tribute to her constant efforts to overcome her own limits.

The designs in the collection are minimalist in style, focusing on performance, comfort and flexibility, suitable for the body shape and exercise habits of Vietnamese people.

Nguyen Thi Oanh directly participates with Coolmate experts in the process of selecting materials and testing products, to ensure every detail meets the requirements of professional athletes.

Oanh said: “I want to bring the image of a modern Vietnamese woman - though small, always resilient and confident. I believe that sports not only improve health, but also help each person find a better version of themselves. Hopefully these outfits will give people more energy to run with a stronger spirit.”

Nguyen Thi Oanh at Seagame 31 (Photo: NVCC).

Cooperation strategy with professional athletes - Coolmate's smart move

The history of the world sports fashion industry has witnessed the collaboration between Nike and basketball legend Michael Jordan. The collaboration changed Nike's position, creating the Air Jordan shoe line - one of the best-selling products in the world.

The Coolmate x Nguyen Thi Oanh “Small Extraordinary” collection is the “Vietnamese version” of that model - when a domestic brand chooses to accompany professional athletes to create products that not only have commercial value, but also contain the national spirit, aspirations and Vietnamese bravery.

If Air Jordan is still a sneaker icon after nearly 40 years, then "Small but extraordinary" carries within it the story of each step being a testament to the strength and will that can overcome all physical or conditional limits.

Nguyen Thi Oanh (left) discusses products at Coolmate's office in Hanoi (Photo: Coolmate).

“Small but extraordinary” - Starting a new journey for a Vietnamese sports fashion brand

The collection was launched two months before the 33rd SEA Games - the time when Vietnamese athletes are preparing to compete in the regional arena. This is considered a moment symbolizing the sporting spirit and aspirations of the Vietnamese people.

Not just about design, “Small but extraordinary” is also Coolmate’s declaration of long-term vision: Turning fashion into a bridge to spread the spirit of sports, Vietnamese bravery and pride of “Made in Vietnam”.

Source: https://dantri.com.vn/the-thao/coolmate-ket-hop-nguyen-thi-oanh-ra-mat-bo-suu-tap-nho-be-ma-phi-thuong-20251021151024586.htm