Promoting trade, creating momentum for business integration

In order to diversify distribution and consumption channels and expand the sustainable supply chain of goods, departments, branches and localities in the province have promoted trade promotion activities, contributing to increasing the value of production and business. Enterprises, cooperatives, production and business establishments are supported to participate in trade fairs, product exhibitions, connect trade, promote brands and approach potential partners.

Hoai Trung Tea Company Limited (Chi Tien Commune) focuses on improving product quality, actively participating in trade promotion activities, and expanding consumption markets.

Since the beginning of the year, many important trade promotion activities have been implemented such as: Organizing fairs, display areas to introduce agricultural products, OCOP products; introducing new products at domestic fairs and exhibitions; supporting the building of brands, geographical indications, origin of goods, application of electronic stamps, QR Codes; participating in the display area and introducing typical OCOP products of the province at the OCOP Export Products Fair in Hanoi; exhibition of investment, trade and tourism promotion booths at the VTV LPbank International Marathon 2025 taking place at Flamingo Tourist Area... Thereby, contributing to promoting the image and brand of products, and at the same time being an opportunity for businesses to re-evaluate products, gradually improve, and meet market demand. Also from the trade promotion programs, many investment cooperation and product consumption contracts have been signed.

Along with that, investment in developing technical infrastructure serving e-commerce activities, trade promotion, and application of information technology in State management agencies and enterprises has been focused on, initially meeting the requirements. Enterprises have proactively innovated in increasing investment and application of information technology, application of e-commerce in production and business, actively seeking markets for products, improving production efficiency. Maintain, operate and develop the Phu Tho province e-commerce trading floor giaothuong.net.vn to create trading opportunities, conduct online buying and selling transactions for enterprises and cooperatives in the province. Coordinate and connect the province e-commerce trading floor with trading floors of provinces and cities nationwide.

For import and export enterprises, trade promotion activities help enterprises find stable sources of raw materials, diversify export markets, approach new partners, take advantage of free trade agreements, strengthen connections and participate deeply in the global value chain. Effective implementation of trade promotion helps enterprises approach customers, build a solid network of partners and create competitive advantages in the market.

In recent times, the province has actively supported businesses in promoting investment and trade promotion in potential markets; regularly updated and provided information on economic integration and international trade, helping businesses take advantage of incentives, minimize risks when expanding markets, and promptly seize investment opportunities. Up to now, the whole province has more than 1,000 enterprises with import and export activities. In the first 9 months of this year, export turnover is estimated at 26.8 billion USD, of which the main export goods are machinery, equipment, electronic components, agricultural products, etc.

Hoai Trung Tea Company Limited (Chi Tien Commune) operates in the field of tea processing for export, producing about 1,000 tons of finished tea/year. Along with black tea products, the company has invested in green tea production lines and has products that meet the national 5-star OCOP standards. Ms. Bui Thi Mao - Director of the Company shared: "In production and business activities, trade promotion plays an important role, helping businesses expand the market, bring the brand closer to customers, increase revenue, profit and adjust business strategies to suit market demand. Therefore, we promote trade promotion activities through many direct and online channels. In particular, the company is supported by provincial departments and branches to participate in a number of trade promotion events, fairs and exhibitions, thereby having the opportunity to approach potential customers and strategic partners".

To improve production and business efficiency and increase market penetration opportunities, businesses also need to proactively apply appropriate trade promotion methods, take advantage of digital technology and constantly innovate market access strategies.

Nguyen Hue

Source: https://baophutho.vn/day-manh-xuc-tien-thuong-mai-nbsp-tao-da-hoi-nhap-cho-doanh-nghiep-242153.htm