Less movement
It is expected that in 2025, Da Nang tourism will serve about 17.3 million overnight visitors, including about 7.6 million international visitors. This is a fairly large number (estimated growth of about 37%/year in the period 2020 - 2025), proving the attractiveness of Da Nang as a destination, but in terms of retaining visitors, there has not been much progress.
Data from the City Statistics Office shows that the average number of overnight stays for visitors in the first 10 months of 2025 is 1.87 days/visitor. Of which, international visitors are 2 days/visitor and domestic visitors are 1.75 days/visitor. Compared to the same period last year, these numbers remain almost the same, with no change. Even compared to 2015, these indicators have decreased slightly, partly due to the consolidation of administrative units.
Compared to some localities with strongly developed tourism activities, similar in strength to island tourism such as Quang Ninh or Khanh Hoa , it can be seen that the average number of days of stay of tourists in Da Nang is still quite modest.
According to travel agencies, a popular tour for international visitors to the Central region usually lasts about 5-7 days. While this region has many other unique destinations, visitors should spread out their stay to have a more diverse experience.
At the recently held Da Nang International Tourism Festival 2025, Mr. Nguyen Trung Khanh, Director of the Vietnam National Administration of Tourism (Ministry of Culture, Sports and Tourism), said that over the past time, Da Nang's infrastructure and technical facilities have been continuously upgraded. The city has also invested heavily in iconic and experiential tourism products, but overall the results achieved are still modest compared to the potential and advantages of an international tourism center.
Da Nang still lacks international-class products to attract more high-end customers, its ability to adapt to unusual fluctuations is still low, and its seasonality and dependence on a few markets are still obvious.
Enhance customer retention
In the period 2026 - 2030, Da Nang strives for an average growth rate in the accommodation, travel and catering sectors of 14 - 15% per year; the average growth rate of the total number of guests served by accommodation establishments increases by about 10 - 11% per year.
It can be seen that local tourism is setting a big target associated with building tourism into a spearhead economic sector. Keeping visitors to stay longer will also encourage them to spend more, so more attention should be paid to this index.
After the merger, Da Nang now has 57 tourist areas and spots; of which 27 have been recognized under the provisions of the Tourism Law. Many of these are located in the city's rural and mountainous areas.
Therefore, according to experts, to increase the number of days tourists stay in the locality, it is necessary to create seamless "arc" itineraries connecting Da Nang or Hoi An with rural tourist destinations in the west and south of the city.
However, the reality is that despite owning a very large number of accommodation establishments (more than 2,250 establishments), in which the number of 4-5 star luxury accommodation establishments leads the country, the distribution of accommodation establishments is mainly concentrated in the central area and the northern coastal area of the city.
The current "difficult problem" is that to retain guests staying at a destination, it is necessary to have both attractive products and services and standard accommodation facilities.
Local practice shows that, in the area near My Son heritage (Thu Bon commune), although recently a standard accommodation facility (resort) has been established, due to the lack of unique night-time products as well as a chain of satellite experience products associated with the heritage, the rate of staying here is quite low.
On the contrary, in the southwestern mountainous region, although attractive eco-experience products are gradually being formed, the lack of standard accommodation facilities makes it difficult for travel agencies to design systematic tours.
Mr. Le Quoc Viet, Director of Santa Sea Villa Hoi An Hotel (Hoi An Tay Ward) informed that almost every year there are a number of groups of guests from the Northern European market staying for a long time at the hotel. Some guests even stayed much longer than planned because of the attraction of exploring the countryside of Quang.
“In the immediate future, we need more solutions to attract visitors who want to stay for a long winter vacation. This is an important market that can be welcomed immediately to extend their stay,” Mr. Viet suggested.
Source: https://baodanang.vn/de-niu-chan-khach-lau-hon-3309656.html
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