Enterprises and craft village cooperatives record 'huge' sales at the Autumn Fair

With a large number of visitors to the first Autumn Fair - 2025, within the first 3 days of the fair, domestic purchasing power has increased sharply, many businesses and craft village cooperatives have earned tens of millions of VND per day, affirming the effectiveness of trade promotion.

The first Autumn Fair - 2025 is not only an annual trade meeting place, but also a place where beautiful stories about the efforts to preserve, create and develop Vietnamese enterprises, cooperatives and craft villages converge.

Many visitors were completely attracted by the fragrant coffee aroma from the Dak Lak province booth. Right from the opening at 9 am, the booth of Le Son Coffee Production Company Limited was crowded with customers coming to explore and experience. Ms. Nguyen Thi Dung, representative of Le Son Coffee Production Company Limited, said that the company brought to the first Autumn Fair - 2025 the specialty of her hometown, pure coffee.
“I have participated in many fairs, but I have never seen a fair of this scale. Although we have prepared a relatively large quantity of goods compared to other fairs, in just the first 3 days, we sold out everything we brought from Dak Lak . Currently, we are continuing to promote production to have new batches of goods to serve visitors,” said Ms. Dung.

The business representative added that the first Autumn Fair – 2025 has helped businesses open up many trading opportunities. Many distributors and customers have come to connect to buy products and cooperate in the future.

In the fair space, the booth of Van Tu Craft Village Sewing Cooperative (Phu Xuyen, Hanoi ) attracted many visitors because of the sophistication of the meticulously hand-sewn products. Mr. Nguyen Van Trung, representative of the Cooperative, shared that Van Tu craft village has been established and developed for more than 85 years. Each product is created by craftsmen with over 20 years of experience, especially women's vests and dresses. This is both a consumer product and a cultural pride of the craft village. In the first three days of the fair, the Cooperative's booth achieved an average revenue of about 10 million VND per day, a modest number but showing the interest of consumers in high-quality handicrafts. Mr. Trung added: "Promotional effectiveness needs more time, but the important thing is that we have had the opportunity to approach new customers, creating a good impression so that they remember Vietnamese products."

Fair attendees enjoyed experiencing products of Van Tu Craft Village Garment Cooperative (Phu Xuyen, Hanoi).

According to Mr. Nguyen Van Trung, what cooperatives expect is not only revenue, but also participation in large-scale and highly connected trade promotion programs. “We hope that the Ministry of Industry and Trade and local Departments of Industry and Trade will continue to organize events like this so that cooperatives have the opportunity to promote their products and develop more sustainably.”

From another corner of the fair, Mr. Ly Dinh Nhu's Thao Nguyen Huong booth (Quang Phu Cau, Hanoi) mainly sells incense, earning 15-20 million VND in revenue every day. "That's very good. Last night I had to go back to get more goods," Mr. Nhu shared. Mr. Nhu added that Quang Phu Cau craft village has a long history, famous for its secret of making natural incense. The incense of the craft village is made from resin of the canarium tree and clean charcoal, absolutely no chemicals are mixed in. The fragrance is completely from natural ingredients, if mixed in, the fragrance will be lost immediately. Preserving the traditional secret is preserving the soul of the craft.

He also appreciated the support of the State and the Industry and Trade sector: "Thanks to industrial promotion programs and fairs like this, small establishments like us have the opportunity to promote and connect across the country."

Food and handicraft booths at the "Quintessence of Hanoi Autumn" space, part of the first Autumn Fair - 2025, recorded a large number of visitors and high sales... From early morning, the area of ​​Quintessence of Hanoi Autumn was packed with people. The space was filled with the brilliant colors of pottery, silk, lacquer, embroidery and the scent of autumn green rice, creating a picture that is both traditional and modern. This is also a special highlight within the framework of the first Autumn Fair - 2025.

Customers came to experience in large numbers at many booths.

Stalls selling regional specialties attract customers.

Green rice flakes are popular with many people.

Fashion stalls attract buyers with many attractive offers.

Local specialties converge at the Autumn Fair.

According to records, many booths at the Tinh Hoa Thu Ha Noi area have achieved high sales after only a few days of selling. The products purchased by customers are very diverse: from souvenirs, handicrafts to clean food and regional specialties. Customers not only come to visit but also directly experience, shop and chat with artisans on the spot.

At the food court, Ms. Nguyen Thi Thu Huyen, owner of Com Moc Huyen, was busy packing goods for customers. She said that the business's revenue had exceeded 100 million VND. "I am very happy because this revenue brings great profit to the business, and at the same time helps many customers know about the family's traditional Com brand," she shared.

In addition, Ms. Ngo Kim Oanh, representative of Latoa Joint Stock Company, specializing in selling foil paintings, lacquer paintings and sculptures, said that in just over the first 2 days, the booth's revenue also reached nearly 100 million VND. Customers are very interested in handmade interior decoration products, buying them as gifts or displaying them in their homes. The staff at the booth have almost no time off.

Meritorious artisan Nguyen Van Su, owner of Muoi Su (Thuy Ung craft village, Thuong Tin district), said that although his horn products are quite cheap, only from a few dozen to more than 100,000 VND/product, in the first two days, revenue reached about 30 million VND. "This is an impressive number and meets my expectations," Mr. Su shared.

Ms. Huong Nam, representative of Van Phuc Ha Dong Company, which specializes in selling ao dai, said: "I didn't think that today, even though it's a working day in the middle of the week, would have so many customers. On average, we sell about 30 million VND worth of goods each day."

Meanwhile, Ms. Nguyen Thi Le, owner of the Bach Huong Xuan Traditional Apricot brand, said that on the very first day, the stall's revenue exceeded 100 million VND and today continued to increase by nearly 100 million VND. "I was really surprised by the great purchasing power of customers, especially young people. They are very interested in traditional products with clear brands," she said.

Enterprises and artisans also shared that this result was achieved thanks to the attention and active support of the Autumn Fair Organizing Committee and the Hanoi Department of Industry and Trade. Accordingly, the Hanoi Department of Industry and Trade supported the cost of booths and decorations, and some artisans were even supported with working days to directly display and demonstrate their crafting techniques, contributing to creating a vibrant atmosphere and spreading the cultural values ​​of the Capital in each product.

Source: https://baotintuc.vn/kinh-te/doanh-nghiep-hop-tac-xa-lang-nghe-ghi-nhan-doanh-so-khung-tai-hoi-cho-mua-thu-20251028174358739.htm