Thanks to constant creativity and innovation, Hanoi tourism is making great strides by focusing on building, promoting, and renewing experiential products from the "foundation" of old products. Hanoi tourism has created a widespread influence, attracting a large number of visitors, especially young people and international tourists; contributing significantly to building a capital: "Hanoi, a safe destination for tourists" and "Hanoi to love".
Refresh product experience
On a rainy day at the end of July, we joined the crowd visiting the Hoa Lo Prison relic, Hoan Kiem District, Hanoi . The artifacts still preserved and displayed here are like steel evidence denouncing the crimes of the French colonialists when building the prison, turning Hoa Lo Prison into the terror of Indochina. What impressed us was the only hundred-year-old banyan tree of Hoa Lo Prison that is still preserved in the E yard. More specifically, the banyan leaves of various colors, green, yellow, red, and the ripe banyan fruit that were once a precious medicine to save the lives of Hoa Lo prisoners have now become souvenirs and meaningful gifts for visitors to the relic.
With the idea of "Creating new products, promoting Hanoi's destinations, contributing positively and effectively to attracting international and domestic tourists to Hanoi", the Hoa Lo Prison Relic Management Board has created gifts of local products in the luggage of tourists returning from each trip. Identifying that introducing and promoting souvenir products is one of the important factors to create an impression and keep tourists staying longer at the relic, the unit had the idea of researching and creating a series of products from "banyan" - a characteristic of Hoa Lo. Not only the dried banyan fruit is engraved with the logo of Hoa Lo Prison, but the leaves are also the idea of engraving images of prisoners or poems of patriotic and revolutionary soldiers. Banyan leaf cake, banyan leaf tea and banyan jelly are also new tourism products made for the Hoa Lo Prison discovery tour. Along with the play about ancient political prisoners, these dishes help Sacred Night 2 become an outstanding tourism product; became a super hot tour, causing the Management Board to announce many times that "tickets were sold out" because the number of people booking the tour was too large.
In addition to the daytime experience products, every Friday and Saturday evening, the programs Sacred Night 2 - Living like flowers and Sacred Night 3 - Fire of youth are also held. The investment in both audio and visual aspects also brings visitors an unforgettable experience. Many tourists were moved and moved to tears when participating in the experience program and learning more about a generation of steadfast and indomitable fathers and brothers: "Determined to die for the country, determined to live! After Sacred Night 3, the emotions that remained in my heart were intense, sorrowful, resentful, proud, and enthusiastic. But I can say that what I felt most clearly was love for Vietnam"... Or some tourists found the motivation to strive in life, to live more meaningfully: "The journey was very emotional! Daily life is just monotonous, sometimes I feel tired and have no motivation to strive. But after watching Sacred Night 3, I felt that I had renewed motivation. The current difficulties compared to the difficulties of our ancestors in the past are nothing".
Tourism imprint
Constantly innovating in the way of doing things, from focusing on promoting new experiential products to linking strong product groups with localities, Hanoi tourism is making great strides. According to the Hanoi Department of Tourism, the industry is focusing on coordinating with travel businesses, tourist destinations, especially relic and heritage destinations to build night tourism products, experiential tourism on the basis of exploiting traditional values. At the same time, promoting the implementation of new types of tourism such as: helicopter tourism, hot air balloon tourism, virtual reality tourism, adventure sports tourism, experiential tourism, Red River tourism...
Recently, many new tourism products bearing the cultural imprint of Hanoi have been born, attracting the attention of many tourists. In addition to night tours at Thang Long Imperial Citadel, Hoa Lo Prison relic, Literature Museum and night walking streets; many new tours have also been born such as: Cultural and spiritual tourism products combined with health care in Soc Son district; Bac Co - Kapok flower season at the National History Museum; Finding the ancient Vietnamese capital at Co Loa Citadel relic; Heritage journey at Thang Long Imperial Citadel and Bat Trang pottery village... Sharing about the Bat Trang pottery village tour, Mr. Pham Minh Khoi, Chairman of Bat Trang Commune People's Committee, Gia Lam District, Hanoi City said: With more than 500 years of age, this is a convergence of Kinh Bac culture combined with the thousand-year tradition of Thang Long capital. The most interesting thing when coming to Bat Trang Pottery Village is to see the unique ceramic products with your own eyes, learn about the history of the formation and development of this traditional craft village. Visitors can also watch artisans carry out the extremely elaborate and meticulous ceramic making process. In addition, you can also experience making your favorite ceramic products.
Aiming at the message: "Hanoi is a safe destination for tourists" and "Hanoi to come to love", Hanoi has professionalized tourism activities, improved administrative procedures, created quick and convenient conditions for tourism businesses, travel agencies and tour guides. In June 2024, the city received 233 applications for licensing, which were nearly completed; appraised 507 applications for granting, changing and re-granting tour guide cards. Hanoi currently has 1,784 international travel service businesses; 429 domestic travel service businesses; 32 tourist transport businesses, 7 representative offices of foreign travel service businesses; 5,777 international tour guides; 2,235 domestic tour guides and 103 on-site tour guides in operation. Hanoi Tourism Industry forms links and cooperation between management agencies, associations, airlines, travel service businesses, tourist accommodation establishments, transportation companies, destinations, food service establishments, shopping, entertainment, etc. to create synchronization in developing tourism products in the "heart" of the country.
According to the Hanoi Statistics Office, the number of tourists to Hanoi in the second quarter is estimated at 1.5 million (up 27% over the same period in 2023). In the first 6 months, the number of tourists to Hanoi is estimated at more than 3 million (up 36%). Of which, international visitors reached more than 2.1 million (up 48%); domestic visitors reached 892 thousand (up 15%). There are 3,760 tourist accommodation establishments in Hanoi; of which 607 hotels and apartment buildings are rated from 1-5 stars (capacity of 63%). Hanoi currently has 43 food service establishments, 41 shopping service establishments, 7 entertainment establishments and 2 health care service establishments that have been recognized as meeting standards for serving tourists.
Source: https://baodienbienphu.com.vn/tin-tuc/du-lich/217436/du-lich-dien-bien-tu-goc-nhin-ha-noi
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