Fall Fair 2025: Strategic bridge for Vietnamese goods

Connecting culture with commerce

Photo caption — People shop at the 2025 Autumn Fair. Photo: Khanh Hoa / VNA

According to Prime Minister Pham Minh Chinh, the 2025 Autumn Fair is a very important economic and cultural event, not only on a national scale but also reaching international level, honoring typical products and brands with Vietnamese intellectual identity, contributing to stimulating domestic consumption, spreading the spirit of Vietnamese people, prioritizing the use of Vietnamese goods, promoting trade, investment, international integration and achieving an economic growth rate of more than 8% in 2025 and double digits in the following years.

Pointing out the biggest difference compared to previous fairs, Mr. Vu Ba Phu - Director of the Trade Promotion Department, Ministry of Industry and Trade said that this is a national fair, a highlight of trade promotion on a national scale and is directly directed by the Prime Minister to promote production, stimulate demand, increase consumption and thereby contribute to the overall growth of the economy.

Accordingly, the Ministry of Industry and Trade has recorded the registration and approval of 2,500 enterprises from all over the world, most of which are Vietnamese enterprises and about 100 international enterprises from Europe, Asia, Australia, New Zealand, China, and ASEAN countries.

Not only a major trading venue, the 2025 Autumn Fair is also a space to honor Vietnamese cultural values, connecting the quintessence of production, creativity and integration. Deputy Minister of Culture, Sports and Tourism Ho An Phong said that the fair is a very lively activity to connect culture with commerce, to connect trade, to develop products and for the public, businesses and people to come not only to experience shopping but also to enjoy culture and art. In particular, the participation of Vietnamese cultural industries in the fair will contribute to promoting domestic consumption and promoting cultural values and quintessence of Vietnamese culture to domestic and international markets.

Many innovative and green products

With the participation of 34 provinces, cities, central ministries and branches, over 2,500 Vietnamese and international organizations and enterprises, the 2025 Autumn Fair is a convergence point of products that are the crystallization of innovation, digital transformation, green transformation and environmental protection.

General Director of Vietnam Chemical Group (Vinachem) Nguyen Huu Tu said that participating in the exhibition are the highest quality and most advanced products of Vinachem today, including many products since Resolution No. 57-NQ/TW dated December 22, 2024 of the Politburo on breakthroughs in science and technology development, innovation and national digital transformation to serve green agriculture and green chemicals. In particular, at the fair, Vinachem also once again introduced the VinachemMart e-commerce trading floor to directly connect Vinachem manufacturers with consumers and farmers, thereby increasing the convenience and added value in providing Vinachem products and services quickly, accurately, closer to consumers and especially helping to prevent and combat counterfeit, fake and poor quality goods.

As a member unit of Vinachem attending the Autumn Fair 2025, Mr. Pham Duc Thanh - Head of Sales Department of Lam Thao Super Phosphate and Chemical Joint Stock Company also said that the Company introduced and displayed new products such as fertilizers for urban agriculture, NPK fertilizers produced from 100% Potassium Sulfate. These are new products of the Company that meet the needs of urban agricultural production and agricultural production in the direction of clean agriculture, green agriculture, improving soil health and reducing emissions, improving the quality of agricultural products and aiming at exporting agricultural products.

Meanwhile, Ms. Vu Thi - Head of Marketing and Communications Department of PetroVietnam Fertilizer and Chemicals Corporation (PVFCCo - Phu My) - a member unit of Vietnam National Energy Industry Group (Petrovietnam) said that PVFCCo Phu My brought to the fair many innovative, green transformation and environmental protection products. For green products, PVFCCo has a high-end organic product line that is produced in cooperation with Japanese technology. For urban products, PVFCCo Phu My has biological fertilizer products and urban agricultural fertilizers to help make urban areas greener and cleaner as well as help each family be self-sufficient in clean food sources.

Particularly in the chemical sector, PVFCCo Phu My has a new product, DEF Phu My Xanh, used to reduce emissions from diesel engines. “PVFCCo Phu My hopes that through this fair, DEF Phu My Xanh will reach many consumers, contributing to reducing emissions, especially emissions from vehicles, which is currently a pressing issue in the country,” Ms. Vu Thi shared.

To make the fair more effective

Commenting on the effectiveness of the 2025 Autumn Fair, Vinachem General Director Nguyen Huu Tu said that this is a great opportunity for Vinachem and its member units in all chemical industries and fields to have the opportunity to trade from input materials to production, innovation and digital transformation processes, automation technology, production process innovation to product consumption. In addition, the 2025 Autumn Fair also has dozens of seminars and forums, and these are very practical discussions.

Sharing the same view, Mr. Pham Duc Thanh also said that many farmers, companies, and businesses came to the Fair to visit and learn about investment opportunities and trade promotion. Therefore, Supe Lam Thao hopes to have cooperation programs on consumption, investment cooperation, and to promote and introduce the Company's products to domestic and foreign partners.

However, in order for the Autumn Fair to continue to be an effective trade and investment promotion venue and a strategic bridge for Vietnamese goods, many solutions need to be implemented.

According to Ms. Vu Thi, the Organizing Committee should organize to honor or vote for typical products, quality products, new products, products with high scientific and technological content and innovation. That side can vote for booths, units with good image, presentation and reception, and introduction to visitors.

In particular, from practical experience participating in major exhibitions and fairs around the world, Ms. Vu Thi suggested that the Organizing Committee should have a long-term plan so that businesses can proactively arrange and choose to participate. In addition, the Organizing Committee should research and organize specialized exhibitions and fairs in addition to organizing comprehensive fairs such as the Autumn Fair. "This will help to accurately allocate consumer interest sources as well as help businesses reach their target customers in the best way," Ms. Vu Thi emphasized.

Meanwhile, Mr. Pham Duc Thanh - Lam Thao Super Phosphate and Chemical Joint Stock Company said that for the fair to be successful, the number of visitors is very important. Therefore, the Organizing Committee needs to strengthen communication, promotion, and introduction of the fair's content, as well as its scale so that a large number of farmers across the country will know about it and visit and shop.

According to preliminary statistics from the Organizing Committee, after only 5 days of taking place, the 2025 Autumn Fair has had more than 100 cooperation agreements and memorandums of understanding signed between Vietnamese enterprises and international partners in the fields of investment, trade, technology transfer, supply chain development and export cooperation, opening up new opportunities in the process of international economic integration. This is proof that not only affirms the stature and attraction of the fair but also clearly demonstrates Vietnam's increasingly enhanced position on the global trade map.

Source: https://baotintuc.vn/kinh-te/hoi-cho-mua-thu-2025-cau-noi-chien-luoc-cho-hang-viet-20251102205336334.htm