Conference "Brand building, trademark protection and product and goods traceability"

Conference delegates

Attending the conference were representatives of the Department of Technology and Innovation Management, the Department of Standards - Measurement - Quality under the Department of Science and Technology, leaders of the Center for Information - Application of Science and Technology, representatives of the Department of Culture and Society, Farmers' Associations of communes and wards in the province, and representatives of enterprises, cooperatives and business households in the province. The conference aims to raise awareness and capacity for organizations, enterprises, cooperatives and business households in building and developing brands, registering trademarks and applying traceability systems according to national and international standards.

Mr. Nguyen Trong Luc, Deputy Director of the Center for Information and Application of Science and Technology, delivered the opening speech.

In his opening speech, Mr. Nguyen Trong Luc, Deputy Director of the Center for Information and Application of Science and Technology, emphasized: In the context of the market increasingly demanding high quality and transparency, the application of TXNG is not only a trend but also a mandatory requirement for Dak Lak 's key agricultural products such as coffee, pepper, and durian to reach the international market. TXNG is the "key" to help businesses implement digital transformation most effectively, from warehouse management, quality monitoring to marketing and building trust with consumers.

Mr. Tran Ngoc Trung, Head of Southern Representative Office, National Code and Barcode Center presented at the conference

At the conference, Mr. Tran Ngoc Trung, Head of the Southern Representative Office, National Code and Barcode Center presented two topics on "Overview of traceability for the supply chain of products and goods according to international standards (GS1), national standards (TCVN)" and "Application of the TXNG system in the supply chain, food safety management and product and goods brand development". Mr. Nguyen Binh Doan, Center for Information - Application of Science and Technology presented the topic "Exploiting, protecting and developing trademarks" providing a lot of practical information on the process of registering, managing and exploiting the value of trademarks in production and business activities.

Mr. Nguyen Binh Doan, Center for Information - Application of Science and Technology presented at the conference

The conference also provided time for delegates to discuss, exchange experiences, and propose solutions to support localities and businesses in brand building, trademark protection, and product traceability in accordance with the characteristics of each industry and region.

Delegates participating in the discussion

Through the conference, delegates were equipped with additional knowledge, skills and support tools in applying science and technology to management, production and business, contributing to promoting local economic development in a modern, transparent and sustainable direction.

News: Cam Quynh; Photos: Hoang Pham

Source: https://skhcn.daklak.gov.vn/hoi-nghi-xay-dung-thuong-hieu-bao-ho-nhan-hieu-va-truy-xuat-nguon-goc-san-pham-hang-hoa-19949.html