Workshop on enhancing competitiveness for local specialties in the online environment

(GLO)- On the afternoon of November 4, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) coordinated with the Department of Industry and Trade of Gia Lai province to organize a workshop on "Improving the competitiveness of local specialties in the online environment".

The program is supported by TikTok Vietnam Company, Sao Star Media Company and partner media units.

The workshop aims to equip more than 50 enterprises, cooperatives and OCOP product production facilities in the province with knowledge and skills such as: Solutions to support traditional market traders in applying e-commerce; orientation for e-commerce development in the period 2026-2030; introduction of the cross-border e-commerce platform Gobiz Vietnam; livestream sales skills in the digital environment.

Ms. Tran Bich Ngoc, Deputy Head of Policy Department of the Department of E-commerce and Digital Economy ( Ministry of Industry and Trade ) presented the current e-commerce trends. Photo: Hai Yen

Gia Lai province currently has 981 valid OCOP products of 507 entities. Of these, 851 products have achieved 3-star rating (accounting for 86.75%), 123 products have achieved 4-star rating (12.54%) and 7 products have achieved 5-star rating. This is a rich product resource that needs to be exploited more effectively on digital platforms, especially in the context of strong e-commerce development and increasingly popular online sales.

Ms. Pham Thanh Huong - Chief Expert of E-commerce and Digital Economy presents solutions to support traditional market traders in applying e-commerce. Photo: Hai Yen

Speaking at the program, Mr. Nguyen Dinh Kha - Deputy Director of the Department of Industry and Trade emphasized: The workshop is an opportunity for local businesses to approach new business trends, thereby expanding the consumer market, enhancing the brand value of Gia Lai specialties. Mr. Kha hopes that e-commerce solution providers will contribute practical ideas to promote e-commerce development in the province in particular and the country in general.

Also on the same day, the Department of E-commerce and Digital Economy organized a livestream activity to promote 20 typical OCOP products of the province through the TikTok platform and Sao Star channel, contributing to enhancing the presence of local products in the digital environment.

TikTokers livestream to promote 20 typical OCOP products of Gia Lai province. Photo: Hai Yen

Source: https://baogialai.com.vn/hoi-thao-nang-cao-nang-luc-canh-tranh-cho-dac-san-dia-phuong-tren-moi-truong-truc-tuyen-post571238.html