Hung Yen: Taking heritage values as the foundation for tourism development

On November 21, the Department of Culture, Sports and Tourism of Hung Yen coordinated with the Provincial Tourism Association to organize the Conference on Promoting Hung Yen Tourism Destination in 2025, with many representatives of travel businesses nationwide attending.

Mr. Pham Van Hieu - Deputy Director of the Department of Culture, Sports and Tourism of Hung Yen province - spoke.

Mr. Pham Van Hieu - Deputy Director of the Department of Culture, Sports and Tourism of Hung Yen province - said that the merger of Thai Binh and Hung Yen provinces creates a new position and development space, playing an increasingly important role in the economic structure, connecting culture - history - people - natural resources towards sustainable development, creating a large, synchronous and harmonious development space, especially in the field of tourism.

Currently, the whole Hung Yen province has 3,563 relics, of which 303 are ranked nationally, 6 are ranked as special national relics, 897 are ranked at provincial level; 29 national intangible cultural heritages, 10 national treasures, 585 traditional festivals, 58 folk performing arts...

Hung Yen province is a land that converges all the elements to develop comprehensive tourism. The structure of Hung Yen's tourism products mainly focuses on exploiting the following types: Spiritual tourism with cultural and historical values: Pho Hien special national relic site, Tomb and temple of Tran dynasty kings, Keo pagoda, Nom pagoda, Dau An temple, Da Hoa Da Trach temple, Dong Bang temple... In addition to historical relics, there are also intangible cultural values such as: Cheo singing, Ca Tru, Trong Quan singing, Van singing, water puppetry...

Keo Pagoda is ranked as a special national monument and is the pagoda with the largest wooden architecture in the country, typical of the architecture of the post-Le period.

With 54 km of coastline, after the merger, Hung Yen province has wide beaches, natural sandbanks such as: Con Vanh, Con Den, Con Nhat... preserving their pristine beauty; tidal flats with long beautiful sandy beaches overlooking the endless sea; especially there is a mangrove forest system in Thuy Hai, Thuy Xuan, Thuy Truong communes (old Thai Thuy district) with many types of animals, many rare bird species in the Red Book are preserved...

Weekend eco-tourism and resort, with Ecopark, Ocenpark 2, 3 eco-urban areas; Community tourism and experience of craft villages such as: Thon Cao incense craft village, Ban soy sauce craft village, Diem Dien fish sauce, Hoi mat weaving craft village, Nam Cao ramie weaving craft village, Dong Xam silver carving craft village...

Especially with many famous specialties such as: Longan, Dong Tao chicken, Tieu Quan chicken patties, Phuong Tuong braised frog, Quynh Coi fish soup, etc. are all culinary specialties with the bold flavors of a Hung Yen alluvial delta region.

At the conference, many experts and tourism businesses said that Hung Yen's tourism potential and strengths have not been exploited properly and effectively, and the tourism industry's contribution to the province's overall economy is still low.

Ms. Doan Thi Tuoi (Gali Travel Company) shared that survey sites such as Keo Pagoda, Nam Cao linen weaving... need more synchronous planning of traffic systems, infrastructure through tourist sites, construction, promotion of images of tourist sites throughout, accommodation and culinary services are not available.

Mr. Nguyen Duc Hien, Chairman of Nghe An Province Tourism Association, spoke.

According to Mr. Ha Huy Loi (Star Travel Company), it is necessary to clearly define spiritual tourism packages, tourism for foreign tourists, and Gen Z tourists, from which tourism companies will be able to orient tourists, agricultural tourism, craft villages, and experiences. Regarding tourism promotion, it is necessary to invest a lot in new provinces, signs, logos, famous products, prioritize appropriate tourism budgets, and link neighboring provinces in a non-overlapping manner, creating unique values and unique tourism products.

According to Mr. Nguyen Duc Hien, Chairman of Nghe An Province Tourism Association, Keo Pagoda has a historical value of more than a thousand years, a highlight of Hung Yen to develop spiritual tourism, it is necessary to organize infrastructure and landscape synchronously. There are also international visitors, so it is necessary to organize professionally, have explanations, and guide tours to create real value. Nam Cao silk craft village has a historical value of hundreds of years, it is necessary to plan a concentrated space, production line, and scale of operation, so that tourists can experience more fully the value of the craft village and cooperative, creating more excitement and excitement.

Receiving the opinions of the delegates, the Deputy Director of the Department of Culture, Sports and Tourism of Hung Yen province said that the province is implementing many solutions to improve infrastructure, accommodation facilities, develop tours to experience craft villages, connect key relic chains, link regions, not only develop tourism associated with preserving cultural heritage values but also associated with efforts to eliminate hunger and reduce poverty for the community...

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Source: https://vtcnews.vn/hung-yen-lay-gia-tri-di-san-lam-nen-tang-de-phat-trien-du-lich-ar988830.html