2.3 million visitors to Vincom Black Friday 2025

(Dan Tri) - In just three peak days of Black Friday (November 28-30), the system of 89 Vincom shopping centers welcomed nearly 2.3 million visitors, an increase of 15% over the same period last year.

Vincom Black Friday 2025 impressively opens the year-end shopping festival

The heat of Black Friday is undeniable, especially at shopping malls that gather a high density of high-end brands and only offer promotions during the last 3 days of November.

At Vincom Center Dong Khoi, Vincom Center Ba Trieu or Landmark 81, the scene of customers lining up from 9am waiting for the shopping mall to open recurs.

Customers eagerly lined up early in front of Vincom Center Ba Trieu on the morning of November 28 (Photo: Vincom).

The fitting area and checkout counter at Vincom shopping malls are always packed with people, sometimes customers have to wait 30-40 minutes but still patiently queue up. “As soon as the program opened, the goods were almost sold out, we had to import 3 times more,” shared the manager of a fashion brand.

Customers can try out and close deals on attractive sale (discounted) products at Vincom (Photo: Vincom).

Another factor that contributed to the heat of Black Friday at Vincom this year is the series of deep discounts, focusing on key products of international brands. The common point of the brands is to boldly put best-selling items, suitable for many ages, into the discount group, making it easier for customers to make decisions.

This year, for the first time, Vincom cooperated with ACFC and VinClub to launch a promotion exclusively for Gold - Platinum - Diamond customers, with an additional discount of VND 100,000 for each bill from VND 2 million during the period of November 22-30.

In addition, customers traveling by XanhSM Bike & Car receive a 15% discount on all trips to Vincom, effectively solving the problem of traveling during rush hour.

Bustling atmosphere of finding your favorite items during the biggest sale season of the year (Photo: Vincom).

Vincom, VinClub and XanhSM offer special combo (package) of utilities for customers (Photo: Vincom).

Light up the Christmas festival "Light up your dreams"

Right after Black Friday, from December 1, the entire Vincom system simultaneously "changed clothes" to welcome the Christmas season when 89 shopping malls nationwide lit up the symbolic Christmas tree and launched the "Light up dreams" activity.

This is also the opening time of Vincom's series of major festival events: grand concert, parade, workshop, family activities and year-end countdown program.

Vincom pine tree - a meeting place every holiday season (Photo: Vincom).

On December 5-6, 89 Vincom shopping malls nationwide will simultaneously light up their iconic Christmas trees and launch a series of creative check-in (photo) corners, continuing to become a familiar Christmas destination for millions of Vietnamese families.

The Christmas tree lighting ceremony at Vincom Mega Mall Royal Island ( Hai Phong ) on ​​December 5 with the participation of singer Quang Hung MasterD is expected to open a brilliant holiday season.

At the same time, from December 7, 2025 to February 28, 2026, Vincom Center Landmark 81 continues to create new attraction with the pop-art festival version B.Duck Cityfuns, present for the first time in Vietnam.

The world-famous B.Duck comes to the heart of Saigon, turning it into a bright yellow festival city - an international check-in space exclusively for the end of the year.

Vincom shopping mall chain will continuously entertain shoppers with a series of exciting events in December (Photo: Vincom).

The new highlight of the “Light Up Your Dreams” festival is the exclusive gift delivery service “Dream Christmas Delivery” in cooperation between Vincom and XanhSM. The service offers free gift wrapping and delivery to customers with bills from 2 million VND from December 5 to December 24 at 14 Vincom Mega Mall and Vincom Center shopping malls.

Just send gifts at the Dream Gift Lounge in the shopping mall, customers will have Santa Claus XanhSM bring sparkling gift bags to each house and hand them to the recipient right on Christmas.

In addition, Vincom continues to accompany the National Concentrated Promotion Program - Vietnam Grand Sale 2025 (December 1, 2025 - January 18, 2026) as a gold sponsor. In December, hundreds of multi-industry brands at Vincom will simultaneously activate promotions, promising to turn December into "the biggest golden shopping month of the year".

Source: https://dantri.com.vn/du-lich/23-trieu-luot-khach-toi-vincom-black-friday-2025-20251204114947901.htm