KakaoTalk "dominates" the South Korean social media market.

The messaging app KakaoTalk continues to hold the number one position in South Korea, closely followed by the streaming platform YouTube and the photo-sharing app Instagram.

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The latest survey results released by the Korea Press Foundation have revealed the names currently dominating the social media market in South Korea.

The messaging app KakaoTalk continues to hold the number one position, closely followed by the streaming platform YouTube and the image-sharing app Instagram.

The survey, conducted from October to November 2024 among 3,000 people aged 19 and older, showed that KakaoTalk was the most widely used platform with a user rate of 98.9%. YouTube came in second with 84.9%, followed by Instagram with 38.6%.

Two other domestic platforms, Naver's Band and Blog, ranked 4th and 5th respectively with 28.6% and 21.7%.

Across all age groups, KakaoTalk and YouTube remain two unbeatable names.

However, the third position shows a notable difference across age groups. While Instagram "dominates" young people in their 20s, 30s, and 40s (with usage rates of 80.9%, 70.7%, and 47.5% respectively), Naver's Band is favored by middle-aged and older users in their 50s and 60s (with rates of 40.6% and 31.1% respectively).

Another notable point highlighted in the survey is the difference in usage purposes between the platforms.

Instagram and Facebook are primarily used for communicating with friends and acquaintances, while YouTube and other video services are more popular for watching content from influencers and celebrities.

The survey also addressed news-reading habits on social media. Alarmingly, 31.6% of respondents said they did not know the source of the information they read on social media, and over 45% admitted to never verifying news sources.

Only 22.5% of respondents said they verify news sources, with younger people tending to check information more thoroughly than older adults.

(VNA/Vietnam+)

Source: https://www.vietnamplus.vn/kakaotalk-thong-tri-thi-truong-mang-xa-hoi-han-quoc-post1010964.vnp