Explore the space of "Quintessence of Vietnamese culture" at the 2025 Autumn Fair

The "Quintessence of Vietnamese Culture" subdivision is over 10,000 square meters wide, with the convergence of key cultural industries in a large-scale space, creating a colorful and creative overall picture, contributing to spreading and promoting the image of the country and people of Vietnam to the world.

The booth displaying handicraft products attracts visitors.

Convergence of the quintessence of cultural industries

The 2025 Autumn Fair will last until November 4 at the National Exhibition Fair Center (Dong Anh, Hanoi) with many unique cultural and trade activities. This is the first time the event has been organized on a national scale under the direction of the Government, chaired by the Ministry of Industry and Trade , in coordination with the Ministry of Culture, Sports and Tourism, Hanoi City and related units.

Coming to the fair, visitors have the opportunity to explore 5 main zones with many interesting activities, including: "Autumn Prosperity", "Quintessence of Vietnamese Culture", "Quintessence of Hanoi Autumn", "Autumn Colors of Vietnam - The Colors and Fragrances of Autumn" and "Family Autumn". Each zone presents a vivid story about the people, culture and economy of Vietnam in the context of integration.

According to the Vietnam National Administration of Tourism , the convergence of all cultural industries in the "Essence of Vietnamese Culture" subdivision has created a space filled with creative energy, where each industry and profession is a story honoring the cultural values ​​of the nation.

In particular, the "Quintessence of Vietnamese Culture" area attracts a large number of visitors from all over the world to visit and experience. In the area displaying software and entertainment games, visitors will experience the vibrant world of digital entertainment with eSports tournaments, interactive games and advanced technology.

At the handicraft booth, visitors will be able to admire unique products bearing the traditional cultural imprint of Vietnam. Meanwhile, the display area of ​​​​the design and fashion industry impresses with ideas, products and materials that delicately combine tradition and modernity.

Walking around the "Quintessence of Vietnamese Culture" area, tourist Nguyen Nhat Anh (residing in Dong Da, Hanoi) stopped in front of a booth displaying unique handicraft products. He expressed his interest in the designs, colors and quality of the products.

"Each product is designed very carefully and I can feel the dedication that the artisans have put into it. The skillfully carved and meticulously painted motifs bring out the unique cultural beauty of the Vietnamese people," said tourist Nguyen Nhat Anh.

Besides, cultural tourism - a bridge between heritage and modernity, is becoming a bright spot, contributing to promoting Vietnam's image to friends around the world.

Many tourists learn about tourism products with many attractive promotions.

At the 2025 Autumn Fair, the tourism booth with the participation of localities, associations, travel, accommodation and transportation businesses opened up cooperation opportunities, at the same time, attracting and inviting tourists from all over the country to explore journeys across the country with attractive promotional programs.

According to the Vietnam National Administration of Tourism, the convergence of all cultural industries in the "Essence of Vietnamese Culture" subdivision has created a space filled with creative energy, where each industry and profession is a story honoring the cultural values ​​of the nation.

The target by 2030 is that Vietnam's cultural industries will contribute about 7% of the country's GDP. This figure not only reflects the potential but also demonstrates the aspiration to build a strong cultural industry, contributing to promoting the country's socio-economic growth.

Tourists explore film studios and experience book festivals

At the cinema booth, visitors will be able to go behind the scenes of famous Vietnamese films. Visitors can meet film crews and enjoy special films such as "Red Rain" in a modern cinema space.

The Publishing Booth opened an inspiring book festival where readers could meet authors, interact, sign autographs and discover new books in the intimate Book Cafe space.

Although she has participated in many book fairs, for tourist Le Tran Nhu Phuong (residing in Dong Anh, Hanoi), the publishing booth at the 2025 Autumn Fair still brought many interesting experiences.

"True to the spirit of a fair, at the Autumn Fair 2025, we can find any item, from clothes, handicrafts to books and notebooks. The book stall left the most impression on me. Because here, I found many good works and had time to choose a satisfactory book," said visitor Le Tran Nhu Phuong.

Entering the area introducing the performing arts, many people were surprised to witness the combination of traditional arts with modern performance technology. In addition, the exchange sessions with artists, displays of costumes, musical instruments, stage props and many unique handicrafts also attracted the attention of the public.

At the sports booth, the strong spirit and ingenuity of Vietnamese people were spread through martial arts performances, graceful dances... The products serving training at the booth also attracted many visitors' attention.

True to the spirit of a fair, at the Autumn Fair 2025, we can find any item, from clothes, handicrafts to books and notebooks. The book stall left the most impression on me. Because here, I found many good works and had time to choose a suitable book.

Tourist Le Tran Nhu Phuong, residing in Dong Anh, Hanoi

During the 2025 Autumn Fair, visitors will enjoy a series of attractive art performances. All of them blend together to create a fresh space, not only promoting the quintessential values ​​of Vietnamese culture but also providing opportunities for visitors to visit, shop, consume, and experience cultural and tourism products.

CHIEU ANH

Source: https://nhandan.vn/kham-pha-khong-gian-tinh-hoa-van-hoa-viet-nam-tai-hoi-cho-mua-thu-2025-post918363.html