Visitors experience the quintessence of regions at the 2025 Fall Fair

The first Autumn Fair - 2025 is not only a place to display and introduce products but also becomes a unique cultural and commercial meeting place for the people of the Capital and brings a shopping space and experience imbued with Vietnamese culture, attracting a large number of people of the Capital and tourists to visit, explore and connect.

Autumn Fair with strong regional influences

The first Autumn Fair - 2025 brings together thousands of participating units, including many businesses, cooperatives and production households from famous localities such as Hanoi , Tuyen Quang, Hung Yen, Phu Tho, Bac Ninh... Each booth is decorated with a strong regional imprint, introducing typical products and traditional craft demonstrations.

Streams of people flocked to the fair area in the cool air of Hanoi’s autumn days, creating a bustling, bustling scene. The sounds of music, vendors, laughter mixed with the aroma of rustic dishes made the atmosphere even warmer and more intimate.

Visitors shopping at the Fair. (Photo: Vietnam+)

With hundreds of booths from provinces and cities across the country, the Autumn Fair introduces a variety of products: agricultural products, regional specialties, consumer goods, handicrafts, fashion , books and souvenirs. Each booth is a story about the land, people, traditional crafts and efforts to preserve national cultural identity in the new era.

In the northern mountainous region, visitors can easily find Dien Bien’s booth with typical products such as shiitake mushrooms, rice noodles, fragrant rice and wild honey. Not far away is Phu Tho booth, which introduces rice wine, bamboo straws and many Muong ethnic products. Meanwhile, the Central booth attracts visitors with the salty taste of fish sauce, sesame crackers and handicrafts of bamboo and rattan, and sophisticated ceramics.

The owner of the Phu Tho specialty stall, Ms. Nguyen Thi Bich, was busy introducing rice wine, straws and rustic gifts from the countryside and shared: “From morning until now, there have been many customers, everyone is curious to try rice wine or learn how to make straws. Some customers even took photos to check in, livestream to introduce the products. The atmosphere is very happy, both selling goods and promoting the culture of our hometown.”

Coming to the Fair, visitors are not only introduced to the products but also involved in lively experiential activities, can try pounding green rice, weaving brocade, tasting rice wine or learning to make tea in the traditional style. This makes the Fair an open cultural space, where the people of the Capital can touch the quintessence of the regions, at the same time helping Vietnamese products get closer to consumers.

Shopping Experience at the Fall Fair

People listened to introductions and promotions of products at the Fair. (Photo: Vietnam+)

From a simple shopping trip, visitors can live in a space imbued with Vietnamese identity, where each item contains the passion of the craftsman and the story of their homeland.

Perhaps, that is the biggest attraction of the first Autumn Fair-2025, not only connecting the economy, but also connecting emotions, memories and national pride.

In the Northwest region, the booth of Dien Bien Agricultural Production, Processing and Trading Cooperative is always crowded with customers. Mr. Nguyen Van Duc, representative of the cooperative, said: “From the morning, many people came to try Dien Bien's typical products. Among them, rice noodles and shiitake mushrooms are the two best-selling items. Everyone praised the clean, delicious products with a unique flavor. I hope that through this fair, Dien Bien's agricultural product brand will be known more widely, closer to the people of the capital and spread throughout the country.”

Mr. Nguyen Quoc Thinh (Cau Giay District, Hanoi) shared that this weekend he took his son to the fair to visit and shop and was really surprised because the fair was organized on a large scale, clean and very professional. Every booth was invested in attractive displays, and the sellers enthusiastically introduced their products.

"My son loved the book stall of Kim Dong Publishing House the most. He got to read new stories, draw pictures and chat with the illustrators. Both father and son were happy and had many interesting experiences," said Mr. Thinh.

Many customers said they were excited to hear the producer himself introduce the process and origin of the product. Ms. Thu Ha, a visitor, shared that she bought a package of Shan Tuyet Ha Giang tea because the stall owner told her that the tea was hand-picked from hundreds of years old trees on the top of high mountains. Hearing the story, she felt a sense of respect for the efforts of the craftsmen.

Ms. Nguyen Hong Van, a tourist from Bac Ninh, commented: “I think this year’s fair is not only a place for shopping but also an opportunity for people to better understand Vietnamese culture and people. From simple hometown gifts such as rice wine and shrimp paste, to well-invested OCOP products, all demonstrate the spirit of creativity and national pride.”

Meanwhile, a representative of the Organizing Committee said that the goal of the fair is to encourage the consumption of Vietnamese goods, create opportunities for localities to promote their products, and promote domestic trade and tourism. Activities such as the Autumn Fair not only bring economic benefits but also contribute to preserving traditional cultural values, arousing pride in homeland products.

The first Autumn Fair in 2025 has proven that, amidst the modern urban lifestyle, consumers still always look for genuine and sustainable values. The rustic stalls, friendly smiles and the hometown flavor spread in each product are the simple things that attract visitors./

(Vietnam+)

Source: https://www.vietnamplus.vn/du-khach-trai-nghiem-tinh-hoa-cua-cac-vung-mien-tai-hoi-cho-mua-thu-2025-post1072865.vnp