Visitors experience the quintessence of regions at the 2025 Fall Fair

The first Autumn Fair - 2025 is not only a place to display and introduce products but also becomes a unique cultural and commercial meeting point for the people of Hanoi, offering a shopping and experiential space rich in Vietnamese culture, attracting a large number of Hanoi residents and tourists to visit, explore , and connect.

The Autumn Fair bears the distinct mark of the region.

The first Autumn Fair - 2025 brought together thousands of participants, including many businesses, cooperatives, and production households from famous localities such as Hanoi , Tuyen Quang, Hung Yen, Phu Tho, Bac Ninh, etc. Each booth was decorated with a distinctive regional style, showcasing typical products and demonstrating traditional crafts.

Crowds of people flocked to the fairgrounds in the cool autumn air of Hanoi, creating a bustling and lively scene. The sounds of music, vendors' calls, laughter, and conversations blended with the aroma of traditional dishes, making the atmosphere even warmer and more intimate.

Visitors shopping at the fair. (Photo: Vietnam+)

With hundreds of stalls from provinces and cities across the country, the Autumn Fair showcases a diverse range of products: agricultural products, regional specialties, consumer goods, handicrafts, fashion , books, and souvenirs. Each stall tells a story about the land, its people, traditional crafts, and the efforts to preserve national cultural identity in the modern era.

In the northern mountainous region, visitors can easily find the Dien Bien booth showcasing characteristic products such as shiitake mushrooms, rice noodles, fragrant jasmine rice, and forest honey. Not far away is the Phu Tho booth, which introduces rice wine, bamboo shoots, and many products of the Muong ethnic group. Meanwhile, the Central Vietnam booth attracts visitors with the savory flavors of fish sauce, sesame brittle, and exquisite handicrafts made from rattan, bamboo, and ceramics.

Ms. Nguyen Thi Bich, the owner of a Phu Tho specialty stall, was busy introducing rice wine, bamboo shoots, and other traditional local gifts. She shared, "Since this morning, we've had a lot of customers. Everyone is curious to try the rice wine or learn how to make bamboo shoots. Some customers even took photos, checked in, and livestreamed to introduce the products. The atmosphere is very lively; we're selling goods and promoting our local culture at the same time."

Visiting the fair, tourists are not only introduced to the products but also participate in lively experiential activities, such as trying their hand at pounding rice flakes, weaving brocade, tasting rice wine, or learning to brew tea in the traditional style. This makes the fair an open cultural space where Hanoi residents can experience the essence of different regions, while also bringing Vietnamese products closer to consumers.

Experience shopping at the Autumn Fair.

People were given presentations and promotions about products at the fair. (Photo: Vietnam+)

From a simple shopping trip, visitors are immersed in a space rich in Vietnamese identity, where each item embodies the dedication of the craftsman and the story of their homeland.

Perhaps that is the greatest appeal of the first Autumn Fair - 2025: not only connecting economies, but also connecting emotions, memories, and national pride.

In the Northwest region, the booth of the Dien Bien Agricultural Products Production, Processing and Trading Cooperative was also always crowded with customers. Mr. Nguyen Van Duc, representative of the cooperative, said: “From early morning, many people came to try Dien Bien's signature products. Among them, rice noodles and shiitake mushrooms were the two best-selling items. People praised the products for being clean, delicious, and having a unique flavor. I hope that through this fair, the Dien Bien agricultural product brand will become more widely known, closer to the people of Hanoi, and spread throughout the country.”

Mr. Nguyen Quoc Thinh (Cau Giay district, Hanoi) shared that this weekend he took his son to the fair to visit and shop, and was truly surprised by how well-organized, clean, and professional the fair was. Every stall was attractively displayed, and the vendors enthusiastically introduced their products.

"My son loved the Kim Dong Publishing House's book booth the most. He got to read new stories, participate in drawing, and chat with the illustrators. Both of us had fun and had many interesting experiences," Mr. Thinh said.

Many customers said they enjoyed hearing the producers themselves introduce the process and origin of the product. Ms. Thu Ha, a visitor, shared that she bought a pack of Shan Tuyet tea from Ha Giang because the stall owner told her that the tea was hand-picked from centuries-old trees on high mountain peaks. Hearing the story made her appreciate the hard work of the tea makers.

Ms. Nguyen Hong Van, a visitor from Bac Ninh, commented: “I think this year's fair is not only a place for shopping but also an opportunity for people to better understand Vietnamese culture and people. From simple local gifts like rice wine and shrimp paste to well-invested OCOP products, everything reflects creativity and national pride.”

Meanwhile, representatives from the Organizing Committee stated that the fair's goal is to encourage the consumption of Vietnamese goods, create opportunities for localities to promote their products, and boost domestic trade and tourism. Activities like the Autumn Fair not only bring economic benefits but also contribute to preserving traditional cultural values and fostering pride in local products.

The first Autumn Fair in 2025 proved that, amidst the hustle and bustle of modern urban life, consumers still gravitate towards genuine and sustainable values. The simple stalls, friendly smiles, and the taste of home emanating from each product are the humble things that captivate visitors.

(Vietnam+)

Source: https://www.vietnamplus.vn/du-khach-trai-nghiem-tinh-hoa-cua-cac-vung-mien-tai-hoi-cho-mua-thu-2025-post1072865.vnp