Developing tourism in Son Tay Thuong associated with cultural preservation

Son Tay Thuong Commune was established on the basis of merging Son Mua, Son Bua and Son Lien communes, with an area of ​​over 122km² and about 7,000 people, over 90% of whom are Ca Dong ethnic minorities. Despite many difficulties, this place possesses majestic landscapes and unique cultural identity - valuable factors for developing community tourism.

Signing ceremony of cooperation agreement on sustainable tourism development between Son Tay Thuong Commune People's Committee and Ho Chi Minh City Tourism Magazine.

The People's Committee of Son Tay Thuong Commune, Quang Ngai Province has just signed a cooperation agreement on sustainable tourism development with Ho Chi Minh City Tourism Magazine. This is considered an important first step in the journey to find ways to turn Son Tay Thuong highland into a new ecological and cultural destination in the central region.

Editor-in-Chief of Ho Chi Minh City Tourism Magazine Nguyen Thi Thu Ha expressed: "We wish to accompany Son Tay Thuong to build a sustainable community tourism model, bringing real value to local people."

According to Dr. Ta Duy Linh, Director of the Institute for Economic and Tourism Development Research, community tourism cannot be separated from the press. The press helps to orient awareness, promote images and connect resources for local development.

Sharing the same view, Mr. Nguyen Manh Binh San, owner of Lang Nho Tourist Area, believes that Son Tay Thuong should focus on developing experiential tourism, exploiting two core values: wild nature and indigenous culture. According to Mr. San, it is necessary to turn stories, people and local life into tourism products so that the people themselves can become the most natural and authentic tourism ambassadors.

Representative of the travel business, Mr. Nguyen Van My, Chairman of Lua Viet Tour, said that the decisive factor for success is the difference. "Son Tay Thuong has waterfalls, natural lakes and unique OCOP products. But the important thing is to identify the difference, build a unique identity and take advantage of the tourism trend associated with forests, agricultural ecology, and relying on people for sustainable development," said Mr. My.

Mr. Nguyen Van My also suggested that the locality should restore folk art forms and organize performances in villages so that tourists can both enjoy and understand the Ca Dong culture. Learning from successful community tourism models such as Sin Suoi Ho (Lai Chau) or linking with destinations such as Tra Mi-Mang Den-Son Tay Thuong is also considered a feasible direction to form an inter-regional tourism chain.

According to Mr. Nguyen Dong Hoa, former Deputy General Director of Saigontourist Group, in the digital age, local images must have a strong presence on the internet. Therefore, it is necessary to put Son Tay Thuong on Google Maps and online tourism platforms, with pictures and stories so that tourists can easily search and explore.

The signing ceremony between Ho Chi Minh City Tourism Magazine and Son Tay Thuong commune not only opens up opportunities for connection between the lowlands and the highlands, but also affirms the right direction: developing tourism associated with cultural preservation, nature conservation and improving people's lives.

With the support of experts, businesses and media agencies, Son Tay Thuong promises to become a bright spot of Quang Ngai on the map of community tourism in Vietnam - where "culture permeates life, nature blends with people".

EXAM

Source: https://nhandan.vn/phat-trien-du-lich-son-tay-thuong-gan-voi-bao-ton-van-hoa-post918395.html