Under the patronage of His Excellency Félix Antoine Tshisekedi Tshilombo, President of the Democratic Republic of Congo, the first World Music and Tourism Festival will take place in the capital Kinshasa.
The United Nations Tourism Agency (UN Tourism) participates in the event as a supporting partner, strengthening the common values of culture and tourism for sustainable development, building mutual understanding and peace.
With the theme “The Rumba Way for Peace”, the Festival will highlight how music can connect cultures, unite communities and create opportunities.
The festival also supports national efforts to promote cultural heritage, develop the creative economy and build peace through cultural exchange.
Music, Heritage and Innovation
The festival will showcase the UNESCO-recognized Congolese Rumba in 2021 and its role in shaping identity and tourism in the country.
UN Tourism's involvement is part of broader efforts to connect cultural heritage with inclusive growth and cultural exchange across Africa.
The three-day cultural and collaboration programme will be held at the Central African Centre for Culture and Arts (CCAPAC). The festival will feature roundtable discussions on: Musical diplomacy for peace; Copyright and fair pay for artists; Music and destination branding; Youth and digital innovation in culture.
In addition, there will be activities at the Cultural Village and Exhibition Center; performances by Congolese and international artists; “Fair Play” Masterclasses for artists and businessmen; Rumba-themed welcome activities, Gala dinners and cultural tours for Festival delegates…
As Mr. Didier M'Pambia Musanga, Minister of Tourism of the Democratic Republic of Congo said: “The festival will bring together many voices to explore how music shapes lives, drives economic opportunity and, through innovation and technology, fosters closer connections between people.”
The combination of music, dialogue and exchange reflects the Festival's commitment to inclusive development, a common goal of United Nations Tourism, which advocates culture as a driver of sustainable growth and shared prosperity.
Solid and open exchange platform
The festival brings together stakeholders from: Governments, organisations, businesses, cultural managers, experts, scientists, artists and civil society. Confirmed partners include UNESCO, ARIPO, Sony Music Entertainment, Sound Diplomacy and cultural leaders from Africa, Latin America and Europe.
“Music touches the hearts of people everywhere,” said UN Tourism Secretary-General Zurab Pololikashvili. “This festival is a precious opportunity to celebrate Congolese creativity while supporting local development, regional cooperation and international understanding.”
“UN Tourism is proud to support an initiative that reflects the shared potential of tourism and culture to promote peace, build bridges and unlock development opportunities,” said Zurab Pololikashvili.
Open to the public, professionals and young people, the Festival invites everyone to explore the intersection of music, identity and travel.
From performances to policy talks, the Festival offers a powerful reminder of how culture can serve as a bridge for peace and connection.
Source: https://baovanhoa.vn/du-lich/le-hoi-am-nhac-va-du-lich-the-gioi-lan-dau-tien-151307.html
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