The band Bond filmed their music video at various locations in Ha Long Bay. Photo: Provided by the band.
The "Victory - Born in Vietnam" project not only brings top-tier international music to Vietnam but also promotes Vietnamese culture and tourism. The music project combines music videos with tourism promotion, while allocating profits to charitable and social activities.
The music video "Victory - Bond in Vietnam" was filmed at many famous locations in Quang Ninh province. Photo: Provided by the artist.
Accordingly, the famous band Bond had a noteworthy performance in October 2024, and afterwards, the four members visited Quang Ninh and filmed the music video "Victory - Bond in Vietnam" in Ha Long Bay.
Familiar images in the music video, such as the sunrise over the sea, the life of fishermen in the fishing village, or the special natural wonders of Ha Long Bay like Hon Trong Mai, Oan sand beach, and especially the mysterious eye in Ha Long Bay - Dragon Eye Island,... have painted a magnificent picture of the world natural wonder of Ha Long Bay.
Mr. Le Quoc Minh, Editor-in-Chief of Nhan Dan Newspaper and President of the Vietnam Journalists Association, stated that promoting the country and its people through music videos is a very effective method. With only moderate costs, images of Vietnam and its people can reach a large global audience. The promotional effectiveness is multiplied many times over when the music video features world-renowned artists.
Two members of the Bond group wore traditional Vietnamese ao dai while playing instruments during the filming of their music video. The music video "Victory – Bond in Vietnam" is part of the international music project "Good Morning Vietnam," a collaboration between Nhan Dan Newspaper and IB Group Vietnam. Photo: Provided by the artist.
Following the success of Kenny G's music video "Going Home," set against the backdrop of Hanoi, the team continues to promote Vietnamese tourism with another music video featuring the famous World Heritage site of Ha Long Bay, combined with one of Bond's classic songs, "Victory."
"We believe that the image of Ha Long Bay, a World Natural Heritage site, will spread even further to domestic and international tourists, especially music lovers around the world, after appearing in this music video," said Mr. Le Quoc Minh.
Nguyen Thuy Duong, Chairman of IB Group Vietnam and MV Production Director, shared that, unlike the MV "Going Home - Kenny G in Vietnam" which was filmed in Hanoi, the MV "Victory - Bond in Vietnam" was filmed at sea, on remote islands. The filming process left many unforgettable memories for the film crew as they had to ensure the safety of the international artists while also finding beautiful shots to showcase in the MV.
Editor-in-Chief of Nhan Dan Newspaper, Le Quoc Minh, presents a music video to the Vice Chairman of the Quang Ninh Provincial People's Committee, Cao Tuong Huy. Photo: Provided by the interviewee.
At the MV launch event in Hanoi, the organizers presented "Victory - Bond in Vietnam" to the leaders of Quang Ninh province, tourism and hotel corporations, airlines, television stations, etc., with the hope of spreading this special musical product and contributing to promoting Vietnamese culture and tourism to domestic and international tourists.
Laodong.vn
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