Tourism industry applies 4.0 technology

Visitors look up electronic information at the special national monument of Nguyen Dinh Chieu's Tomb and Memorial Site.

Initial steps

According to the tourism industry, about 90% of tourism businesses in the province apply 4.0 technology to their strategies for promoting and communicating images, products and services of their units and localities. Tourism businesses also actively invest in building, designing and perfecting social media channels such as Facebook, Zalo, Instagram, Tiktok to create their own content to introduce and promote their tourism destinations. In addition, tourism application services such as booking accommodation and booking tours online have also met the needs of tourists in the new period. At tourism destinations, accommodation establishments have promoted cashless payment methods, suitable for the habits and convenience of modern tourists.

Regarding digital infrastructure in tourism, hotels, restaurants, and entertainment venues all have free Wifi. In particular, cultural and historical relics are being converted, information is encrypted, and virtual reality VR 360 is available to serve visitors, such as: Nguyen Dinh Chieu Tomb and Memorial Site; Dong Khoi Ben Tre Relic; Saigon - Gia Dinh Regional Party Committee Base National Relic; Nguyen Thi Dinh Memorial Site. The provincial tourism sector continues to perfect the explanation system via QR codes at cultural and historical relics to convey to visitors basic, convenient, and fastest content and information.

Conversion solutions

Recently, the Department of Culture, Sports and Tourism has advised the Provincial People's Committee to develop a Digital Transformation Plan in the fields of culture, sports, tourism and family in the province for the period 2021 - 2025, with a vision to 2030. The contents of digital transformation in the tourism sector include: implementing public services of administrative procedures in the fields of the industry on the National Public Service Portal; connecting information between state management agencies on tourism from the central to local levels, and tourism businesses in the province.

The tourism industry focuses on building tourism solutions for all tourists from the moment they arrive and leave the province. Synchronously develop a smart tourism ecosystem. Apply artificial intelligence, virtual tourism assistants and other advanced technologies to serve tourists, communities, businesses and state management agencies on tourism. Support businesses to approach customers through online tourism, apply virtual reality (VR) and augmented reality (AR) technology, build 360-degree videos to serve tourists, combine building and deploying tourism solutions through images for important historical and cultural relics of the province to serve tourists. Establish a QR Code system at key relics, upgrade the data bank of intangible cultural heritages and the website of Cultural Celebrity Nguyen Dinh Chieu.

The digitization of relics is set out in the roadmap to digitize 2 relics each year and survey the effectiveness of the application to develop 100% of tourist destinations in the whole province by 2030. Install a number of smart screens at national-level relics or higher, tourist information stations, tourist destinations with a large concentration of tourists, the center of Ben Tre City or towns of districts with developed tourism.

Develop automatic explanation tools in Ben Tre Smart Travel Application; standardize digital content introducing typical destinations, products and tourism services of the province. Support connecting tourism businesses with reputable domestic and foreign websites. Support businesses to approach customers through online tourism. Promote the application of online payment services at all tourism service points...

According to the plan, in 2023, the tourism sector will focus on digital transformation in the following contents: maintaining the operation of the "Tourism Information Portal and Smart Tourism Application - digital tourism map on VNPT Smart Tourism mobile devices"; building tourism solutions for all tourists from the time they arrive to and leave the province. The content of implementing digital transformation of islets, tourism areas, digital transformation of the provincial tourism area "Ho Chi Minh Trail at Sea Relic" in Thanh Phu district, digital transformation of Cai Ga islet, Long Thoi commune, Cho Lach district.

Article and photos: Thanh Dong

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