The artist is famous for his food videos.

With the development of the digital age, many artists, in addition to being busy with art projects, are also showcasing their skills as digital content creators. Among these, the theme of "cooking in the garden" is chosen by many Vietnamese celebrities to create content.

A series of cooking videos with millions of views.

Besides making his mark with a series of film roles, actor Huynh Anh Tuan has recently attracted attention with a series of simple cooking videos set in a peaceful garden in Long An . What started as a hobby, and a desire to document his life of gardening and farming in his hometown after dedicating himself to film projects, the 60-year-old artist never imagined his cooking videos would become such a sensation, gaining the love and support of many young people.

Actor Huynh Anh Tuan scores points with his charm and humor when making cooking videos.

Photo: FBNV

According to reports, the artist's TikTok channel currently has over 1.4 million followers and more than 21 million likes. Huynh Anh Tuan personally cooks traditional Vietnamese dishes such as pork belly with fish sauce, fried elephant ear fish, taro soup, and banh khot (miniature savory pancakes). While the content of his videos is simple, the combination with the familiar natural scenery and his charming way of speaking makes them a "specialty" that many viewers love. Occasionally, Vietnamese celebrities like Cao My Kim, Tung Yuki, and Khanh Huyen appear as guest stars in his videos , adding to their appeal to the audience.

Similarly, actress Ngan Quynh chooses to retreat to her small garden in Cu Chi (Ho Chi Minh City) to cook on her days off from filming. She decorated her kitchen simply and appeared in a traditional Vietnamese blouse and checkered scarf, evoking the cozy atmosphere of her hometown. The actress said that cooking is a hobby and documenting moments in the kitchen is something she has always wanted to do. When encouraged by family members to create a TikTok channel specializing in rural cuisine , Ngan Quynh boldly went ahead and unexpectedly received a lot of attention.

To date, artist Ngan Quynh's TikTok channel has attracted over 363,000 followers and 3.7 million likes. Many of the actress's cooking videos from the TV series "Go Home, My Son " have garnered millions of views. Among them, the video about cooking pork knuckle and bamboo shoot noodle soup has over 10 million views, the video of making grilled sausage on a hot stone has 6.7 million views, and the video of cooking crab noodle soup has over 3.4 million views.

Previously, artist Trung Dung also posted a series of cooking videos featuring traditional dishes such as spicy rice noodles, savory pancakes, and fried rice with shrimp paste, attracting tens of thousands of views. The actor showed his investment by preparing a small kitchen for convenient filming. Similarly, My Duyen, the owner of the "Khoi Lam Chieu" channel, also gained popularity with videos showcasing dishes like stir-fried noodles, pumpkin sweet soup, and grilled snakehead fish, while also introducing the culture and lifestyle of the Mekong Delta region to evoke love for her homeland. Before becoming famous as a content creator, My Duyen won the Miss Vietnam Jewelry Queen 2017 title.

Easy yet difficult

Regarding the viral popularity of artists' rustic cooking videos on social media, Master's degree holder Le Anh Tu (lecturer in the Public Relations - Communication Department, Ho Chi Minh City University of Economics and Finance) stated that anything related to nature, hometown, etc., evokes a sense of attraction and memories for viewers. Adding a charming narrator with rich experiences further enhances the video's appeal.

The simple image of artist Ngan Quynh creates a positive impression on viewers.

Photo: FBNV

Following this trend, artists like Huynh Anh Tuan and Ngan Quynh have even creatively invested in building small kitchens to serve their cooking needs. Furthermore, they demonstrate a keen understanding of audience preferences, creating dishes based on viewer suggestions and incorporating simple, everyday stories, making them appealing. It's undeniable that these clips give viewers a different perspective on the image of artists behind the spotlight, showcasing their simplicity, down-to-earth nature, and humor. Many viewers also consider these "back to the countryside" clips to have a healing effect, providing a relaxing and comfortable viewing experience.

In reality, alongside artistic activities, many artists choose to release entertaining content to connect more closely with their audience. On the TikTok platform, some choose to create humorous and entertaining clips, while others record their daily lives, behind-the-scenes moments of performances, etc. Creating garden-related clips, while not a new approach, offers many opportunities, especially for those who love cooking.

Previously, many content creators have pursued the direction of making food videos, including Ut Ve Vuon and Loc Nong Thon… However, when discussing the advantages and challenges for artists, Master Le Anh Tu stated: "Artists already have a large audience, so they have a certain advantage. The important thing is whether the content is repetitive or whether there is creativity in each clip. This will prevent them from falling into a rut, retain their audience, and avoid competition from new faces."

Source: https://thanhnien.vn/nghe-si-noi-tieng-voi-video-am-thuc-185250626190631737.htm