Influencers should not promote products if they have not used or understood them well.

Influencers are obliged to verify the credibility of the advertiser; check documents related to the advertised products, goods and services; in case they have not used or do not clearly understand the products, goods and services, they are not allowed to introduce the products, goods and services.

On the morning of June 16, at the 9th session of the 15th National Assembly , the National Assembly passed the Law amending and supplementing a number of articles of the Law on Advertising, with 453/461 delegates voting in favor (equal to 94.77% of the total number of National Assembly delegates).

This Law takes effect from January 1, 2026. Among the amended and supplemented contents are provisions on the rights and obligations of persons transporting advertising products.

Accordingly, the person delivering the advertising product has the right to be provided by the advertiser with truthful, complete and accurate information about the organization, individual, product, goods, service being advertised and documents related to the advertising conditions; other rights as prescribed by law.

Chairman of the Committee for Culture and Society Nguyen Dac Vinh reported on the reception, explanation and revision of the draft Law before the National Assembly voted to approve it. (Photo: DUY LINH)

Regarding obligations, the person delivering the advertising product must comply with the provisions of the law on consumer rights protection and other relevant provisions of law on providing information related to the features and quality of products, goods and services when advertising; and fulfill tax obligations when generating revenue from advertising services according to the provisions of the law on tax.

At the same time, provide documents related to advertising content when requested by competent state agencies; be responsible before the law in case the advertising content does not ensure the requirements as prescribed; perform other obligations as prescribed by law.

Notably, the Law supplements regulations on the obligations of the person delivering the advertising product who is an influential person in society.

In addition to the above obligations, influencers also have the following obligations: to verify the credibility of the advertiser; to notify about the advertising immediately before and during the advertising activity.

In particular, documents related to advertised products, goods and services must be checked; in case of not using or not clearly understanding the products, goods and services, the products, goods and services must not be introduced.

Voting results. (Photo: DUY LINH)

In addition to the above contents, the Law also amends and supplements a number of provisions on prohibited acts in advertising activities and handling of violations in advertising activities.

Specifically, supplementing regulations prohibiting advertising that is contrary to historical traditions, culture, and social ethics; advertising that compares one's products, goods, and services with similar products, goods, and services of other organizations and individuals without legal documents to prove it.

Organizations and individuals who violate the provisions of this Law and other relevant legal provisions shall, depending on the nature and seriousness of the violation, be subject to disciplinary action, administrative sanctions, or criminal prosecution; if causing damage, they must compensate according to the provisions of law.

The competent authority or person must be responsible for its handling decisions; in case of wrong decision causing damage, it must compensate according to the provisions of law.

According to nhandan.vn

Source: https://huengaynay.vn/kinh-te/nguoi-co-anh-huong-khong-duoc-quang-cao-neu-chua-dung-hoac-hieu-ro-san-pham-154744.html