Amazon is one of the Big Tech ( the world's leading technology companies) today, famous in the field of e-commerce. The name that many people associate with the tropical rainforest in the Amazon basin of South America is the result of many choices considered by both founder Jeff Bezos and his wife.
Bezos' company originally had a much more magical name. In 1994, Bezos moved to Seattle, Washington, and founded a company called "Cadabra, Inc." According to Brad Stone's book The Everything Store , "Cadabra" is a reference to "abracadabra," implying that the experience at the online store was magical. But Cadabra didn't last long.
Billionaire Jeff Bezos - founder of Amazon
Just a few months later, a lawyer misheard the company name as "Cadaver," prompting Bezos to look for a new option. He and his wife initially considered Relentless.com, but ruled it out because it sounded less friendly. Other options, such as Awake.com and Browse.com, were also considered, but none materialized.
At the time, Google's search engine dominated the internet, and names that started with the first letter of the alphabet had an advantage in visibility. That's why Bezos wanted to name Awake.com and then Aard.
But in the end, he chose Amazon.com as the company's name and website address. According to Bezos, the idea came to him when he looked it up in the dictionary and liked the name "Amazon" because it sounded "weird and different." Amazon is not only the name of a tropical rainforest but also the name of the world's largest river. Bezos said he intended for Amazon to become the world's largest bookstore.
The founder believes that naming is extremely important for his business, especially for a company operating in an online environment. Today, Amazon is still a giant "online bookstore" but has expanded into an e-commerce business, selling a full range of products to serve the needs of users, from technology to home appliances, personal consumer goods, necessities...
Regarding the arrow symbol on the brand logo, the message is explained as the satisfied smile of customers when shopping here. The arrow design extending from the letter "A" to "Z" is to show that the company sells all kinds of products, "from A to Z".
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