Affordable housing is the driver of market recovery

Over 30 years leading the affordable housing segment

31 years of establishment and development, Nam Long's name is associated with housing projects and urban areas with systematic planning in Ho Chi Minh City and provinces such as Long An, Dong Nai, Can Tho, Binh Duong ... The difference in the product development strategy of the enterprise is the diversity of segments, from social housing, low-cost commercial apartments, mid-high-end apartments to high-end and luxury villas and townhouses. Regardless of the segment, the output of the product is always calculated to ensure reasonable prices, easy to own for each customer group. At each market stage, the enterprise conducts research on the needs of real buyers to calibrate the product basket to reality.

In 2023, after a period of many challenges, the market returned to real value products, Nam Long promoted product restructuring, prioritizing affordable housing. In a recent share, Mr. Tran Xuan Ngoc - General Director of Nam Long Group said that affordable housing will play a key role in the next 10 years, accounting for about 10-15% of the company's revenue.

Affordable housing has been officially focused on by Nam Long since 2008 with the EHome 1 project (EHome East Saigon). At a time when real estate prices increased by an average of 300%, and apartment prices could increase by more than 29 million VND after each sale, Nam Long chose to announce EHome 1 apartments with a unit price of only about 10 million VND/m².

Since then, whether the market is booming or "hibernating", Nam Long has meticulously researched and learned low-cost housing models from many countries to develop affordable housing that meets the expectations of the majority of Vietnamese people. More than 5,000 EHome apartments in Ho Chi Minh City, Binh Duong, and Long An have been completed, becoming a peaceful place to live for thousands of families who once thought that the dream of "owning a house" would remain unfulfilled.

EHome Southgate is the 5th project in the EHome line, marking the participation of Japanese partners in the affordable housing segment.

For Nam Long, developing affordable housing is a long-term strategy, requiring serious preparation and investment from planning, construction, design... not just cheap prices. The distinctive feature of EHome projects is the vitality with full internal facilities (swimming pool, sports area, community room...), parks, green areas are focused on and community connection activities. For that reason, although many businesses have been participating in the development of affordable housing, many new projects have entered the market, Nam Long's EHome projects are still mentioned as a typical model.

EHome residents still enjoy ecological living space and community activities.

EHome Southgate realizes his dream of first home

With many positive signals from the Government's policies to remove obstacles, reduced interest rates, increased public investment disbursement, etc., in the last months of the year, the real estate market recorded many positive indicators. The fourth quarter of 2023 is considered an important stepping stone for the market to transform next year and affordable housing is an important driving force because the demand for this product is always high, suitable for people's ability to pay.

In the fourth quarter of 2023, Nam Long introduced more than 500 EHome Southgate apartments priced from only 1 billion VND/51m2 apartment. To make housing easier to own and more affordable, the investor continuously designs comprehensive and practical financial solutions, accompanying home buyers and joining hands with the market to develop in a balanced manner.

Specifically, customers who buy EHome Southgate at this time only need to pay 30%, divided into 5 installments until receiving the house. The bank lends 65% of the product value, disburses the corresponding amount from the 3rd installment, enjoys a fixed interest rate of 3.1%/year for 24 months, and a 24-month principal grace period. This means that with only an initial capital of 200 million VND, customers can own a 51m² apartment designed with 2 bedrooms, and only need to pay about 2 million VND per month. This budget is much lower than the current rental cost and is completely within the affordability of the majority of middle-income families.

EHome Southgate is located at the gateway to Waterpoint urban area.

Located at the gateway to Waterpoint urban area, EHome Southgate enjoys the advantage of convenient connection to Ho Chi Minh City, Tan An City (Long An) and neighboring areas. In the future, when important traffic works such as Ring Road 3, Ben Luc - Long Thanh Expressway, Ho Chi Minh City - Can Tho railway line... are implemented, the travel distance between the project and the areas will be shortened.

Beyond the expectation of an affordable house, EHome Southgate also offers a comfortable, quality living space with 2 layers of utilities from the internal area to the 355ha Waterpoint urban area including swimming pool, gym, cycling path, jogging path, sports complex...

After more than 2 years of launching the first products, up to now, EHome Southgate has welcomed more than 500 families to settle down. At the end of October, the investor officially started construction of 3 blocks in phase 3, which is also the final phase of the project.

Source link: https://thanhnien.vn/nha-o-vua-tui-tien-la-dong-luc-cho-su-phuc-hoi-cua-thi-truong-18523113020200108.htm