Young music producer asserts his position

Music producers must create trends, not just follow them, and must exploit the singer's strengths.

In the past, audiences often paid attention to singers' names, but now, musicians and music producers are also mentioned in important positions, including many young people.

"Quality Assurance"

If being "handsome" is what helps many singers and rappers in "Anh trai say hi" win the hearts of the audience, then the quality of the music is what keeps them watching the show. The success of the show "Anh trai vu ngan cong gai 2024" is also thanks to the carefully staged, high-quality performances.

Many "brothers" and "talents" participating in these two programs said: "We have never "made music" so quickly. Many times we only have a couple of days to complete a completely new song, with the requirement of satisfying the audience's taste, being true to the program's theme, and expressing musical aesthetics."

Although composing and "making music" at lightning speed, many performances have been praised, and the audience even sang along like they were long-standing hits. Being mentioned by the audience is already a success, but more than that, the artists can explore their own limits in their own work.

Reality music shows show that many young artists today are like professional producers. They can sing, write music, process songs, arrange performances... If the music director of "Beautiful Sister Who Breaks the Wind and Waves" season 1 - 2023 is DTAP (Nguyen Tran Hoang Thinh, Tran Quoc Khanh, Vo Thanh Tung), then season 2 is Hua Kim Tuyen. Meanwhile, SlimV (Cao Van Vinh) and JustaTee (Nguyen Thanh Tuan) are in charge of the music of "Anh trai say hi 2024", Khac Hung is in charge of the music of "Bai hat cua chung ta", Duong K - "Rap Viet 2024"... All are faces that have been "guaranteed quality".

In fact, just by hearing the name SlimV, the audience immediately thinks of music products with a "luxury" feel. When JustaTee is on the show, the audience is sure to have colorful and youthful performances. If it is Hua Kim Tuyen, the audience will enjoy emotional stories told through music...

More than just talent

Built and developed in the direction of music production that is both professional and creative and at the forefront of world trends, the S.HUBE team has gradually made its mark. "S.HUBE wants to find, develop and connect new music production talents, to together create a professional and comprehensive music production team" - musician Hua Kim Tuyen said.

SpaceSpeakers' creative camp. (Photo: MY DUY)

S.HUBE members have created more than 200 songs, more than 20 albums/EPs, participated in music production for top TV shows, received 15 music awards and many impressive achievements on prestigious charts.

Meanwhile, Space Jam has become a brand of SpaceSpeakers (a music organization founded by producer Touliver in 2011) with the content of activities as a writing camp. One of the highlights of this writing camp is the interactive training sessions directly instructed by musician - sound engineer Dinh Bao (Dylan Bao Nguyen) and SpaceSpeakers members. These sessions help young artists to increasingly perfect their skills.

Musician Duong Khac Linh believes that to become a music producer, in addition to talent, one must also be properly trained in music, have a good grasp of mixing software, and understand the market.

According to musician Khac Hung, music producers must be able to see music trends, exploit the singers’ strengths, and choose music genres and works that suit their abilities. Music producers must work wholeheartedly and with all their heart; not follow the market but create trends.

Musician Hua Kim Tuyen revealed: "The pressure that we, young music producers, put on ourselves is how to give the audience interesting and memorable performances; to always be creative in a program that requires many breakthroughs and innovations."

Musician Duc Tri believes that music producers must create trends, not simply follow them. Musician Duong Khac Linh added: "Music producers must also exploit the singer's strengths to be able to compose and "make music" independently but still balance with the audience's tastes."

Music producers need to focus on highlighting musical personality and optimizing the artist's personal mark to avoid confusion" - DTAP emphasized.

Source: https://nld.com.vn/nha-san-xuat-am-nhac-tre-khang-dinh-vi-the-196241006214430936.htm