Numerous parody songs about Jack – a singer with a controversial personal life – and the song "Pickleball," criticized as a "disaster," circulated online last year, sparking debate. Experts believe that these trends shouldn't be overly critical, but point out their negative impact on artists' reputations.
The "mixed" material of the online community.
Many pieces of music , criticized as trashy or from singers with scandalous personal lives, are being used by netizens to create parodies, edit into meme videos, and generate social media trends. The most frequently mentioned case is Jack (real name Trịnh Trần Phương Tuấn). The singer, born in 1997, has almost completely withdrawn from public life. showbiz after being involved in a personal scandal.
In 2022, he was accused of "cheating," having a child with hot girl Thien An, and spending 5 million VND per month on child support for his daughter. This stain on his personal life damaged his image. Jack His career completely collapsed, right at the time when he was a sensation, being courted in many television game shows. Following the scandal of abandoning his child, the singer of "Thien Ly Oi" also continuously faced controversies such as unauthorized use of images of football star Messi, suspected advertising for gambling...
From then on, Jack became "material" for media and entertainment channels to "cook up," creating humorous content that garnered significant interaction on social media, from adding him to photos and incorporating him into songs to changing his singing voice using AI (artificial intelligence).
Jack's music has garnered a large number of views, but the reception hasn't been very positive. The mounting controversies are making the 27-year-old singer's return to showbiz increasingly difficult.
The song Walking amidst the brilliant sky He gained attention after the VTV drama of the same name aired, but became even more famous when a music parody channel with over 700,000 followers added lyrics about singer Jack. The lyrics alluded to the event where Jack's fans bought stars from the sky as a gift for their idol. (Singer: Ngo Lan Huong) Walking amidst the brilliant sky - She admitted that the parody song related to Jack became more popular than her original music.
Another phenomenon that has generated just as much discussion is music videos. Pickleball By Do Phu Qui. The singer, who emerged from the show "Anh trai say hi," received harsh criticism upon releasing this product. The lyrics were criticized as cliché, nonsensical, and even called a "disaster of Vietnamese music."
For some reason, Pickleball Do Phu Quy's work has been continuously parodied, with AI voice-switching, creating a trend on TikTok. Some people commented. Pickleball This song, described as "so bad it's addictive," propelled Do Phu Qui's name to a much higher level than during his time on the show "Brother Says Hi." Some believe this is a marketing tactic, deliberately choosing songs that generate negative discussion in order to increase his recognition.
The proliferation of parody music videos about controversial internet phenomena has sparked debate among netizens. Some argue that many people are being too lenient, contributing to the spread of controversial cases and causing many to stop thinking critically. notoriety to gain popularity. Conversely, some argue that such content is humorous, intended to satisfy entertainment needs, and should not be judged too harshly.
The act of "making up" things is for entertainment, but it's not something without consequences.
Talk with According to Tien Phong newspaper , Master Le Anh Tu, lecturer at the Department of Public Relations - Communication, Van Lang University, Ho Chi Minh City, said that social media users are often interested in creating negative trends and mocking artists who already have a bad public opinion. This can affect the reputation and prestige of those artists.
"It's not that internet users are intentionally spreading things to gain popularity; they simply enjoy the entertainment. Anything that becomes a trend or meme has a foundation beforehand, is widely discussed, and elicits conflicting opinions. Before the 'for the stars' trend, Jack was also frequently brought up for discussion; these instances had all the elements to become memes for audiences to play around with and remix. Certainly, these online jokes are directly affecting the reputation of these individuals," Mr. Tú said.
Experts say we shouldn't be too harsh on "parody" content, but from the perspective of crisis management or protecting the reputation of celebrities, the public making fun of them negatively impacts artists and is not something to be taken lightly.
"The content is humorous and satirical, but ultimately it's still negative. You can't use these things to build a reputation, use gimmicks, and make yourselves a laughing stock in the eyes of the public; it's no different from cheap tricks."
According to Mr. Le Anh Tu, these individuals need to try to regain trust and credibility through positive activities, such as charity work and community interaction, otherwise the irony will always be there.
"The online jokes about a particular person are only temporary; eventually, the audience will get tired of them. But if these individuals don't change, the ridicule they face won't stop. Positive information about them needs to be spread more widely to stop the mockery," he shared.
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