The number of tourists visiting Hanoi increased by more than 33% compared to the same period last year.
Overall, in the first seven months of 2024, the number of tourists visiting Hanoi is estimated at 3,494,000, an increase of 33.2% compared to the same period last year. Of these, international tourists in July are estimated at 300,000, an increase of 4.1% compared to the previous month and an increase of 20.8% compared to the same period last year.
Overall, in the first seven months of 2024, the number of international visitors is estimated at 2,433,000, an increase of 43.4% compared to the same period last year. Of these, visitors from South Korea reached 285,000, an increase of 14.4%; China 280,400, an increase of 82.8%; the United States 170,800, an increase of 28%; Japan 140,100, an increase of 31%; the United Kingdom 139,500, an increase of 48.2%; France 113,500, an increase of 56.4%; Germany 84,500, an increase of 54.6%; Malaysia 62,900, an increase of 15.9%; and Singapore 54,800, an increase of 10.4%.
Domestic tourists in July were estimated at 168,000, an increase of 0.9% compared to the previous month and a 9.8% increase compared to the same period last year. For the first seven months of 2024, the number of domestic tourists visiting Hanoi was estimated at 1,061,000, an increase of 14.7% compared to the same period last year.
Regarding the operation of accommodation establishments and other tourism services: the city currently has 3,760 tourist accommodation establishments with 71,200 rooms, of which 606 hotels are rated from 1 to 5 stars with 26,600 rooms, accounting for 37% of the total rooms and 16% of the total number of tourist accommodation establishments. In July, the average room occupancy rate for 1- to 5-star hotels was estimated at 58.6%, a decrease of 9.2% compared to the same period in 2023. Overall, for the first seven months of 2024, the average room occupancy rate for 1- to 5-star hotels reached 61.8% (compared to a 60.4% increase in the same seven-month period of 2023).
Currently, Hanoi has 45 food and beverage establishments, 43 shopping establishments, 7 entertainment venues, and 2 healthcare facilities that have been certified as meeting tourism service standards. This system of standardized shopping, dining, and entertainment establishments has attracted a large number of tourists and locals to visit and shop.
The hotel business has not yet returned to pre-pandemic levels.
According to Mauro Gasparotti, Director of Savills Hotels, despite many positive signs, hotel business has not yet returned to pre-pandemic levels due to a decline in occupancy rates. Meanwhile, average room rates are nearly at pre-pandemic levels in most domestic destinations. Some hotels in Hanoi have seen improvements in room rates compared to 2019, but overall, Vietnam's room rate growth remains lower than in other countries in the region.
The slow recovery from traditional tourist markets such as Russia and China, coupled with strong supply growth at coastal destinations in recent years, is the main factor impacting occupancy rates. According to Savills Hotels statistics, approximately 45,000 mid-to-high-end rooms were put into operation between 2020 and June 2024, equivalent to a 25% increase in room supply.
Regarding the overall market, Mr. Mauro Gasparotti commented: “It can be said that demand has almost recovered, however the resort market still faces many challenges - from oversupply in some areas as many large-scale projects come online, to a shortage of diverse, high-quality supply compared to other destinations in the region.”
Previously, many investors rushed to seize the opportunities of the tourism industry's development without thoroughly considering the model and product selection. Many projects were built to meet the growth rate of certain existing customer segments, instead of focusing on providing products to attract new demand. Condotels in coastal destinations are a prime example of this, and we can see the difficulties many condotel projects face when the market is unfavorable, with some even having to temporarily halt development.
“Recently, we have seen a strong trend of collaboration with hotel operator brands and repositioning, as many hotel and condotel projects seek to boost competitiveness and increase market share, some are in the process of rebranding, while many hotels are also upgrading their culinary experiences,” added Mauro Gasparotti.
The number of hotel projects branded by international operators is steadily increasing in Vietnam. Over the next three years, the number of hotel projects branded by international operators is expected to account for 40% of the total number of mid-to-high-end projects operating in Vietnam, a significant increase from 25% in 2013.
Recent fluctuations in the hospitality market have presented the hotel industry with numerous challenges in maintaining good profit margins. Larger projects face increasing difficulties when the market changes. Therefore, optimizing operational efficiency has become even more crucial, especially in the context of a shortage of qualified personnel for the industry.
Understanding market conditions, project characteristics, and industry trends is crucial in the project planning process to select the optimal business model that meets market needs and aligns with the investor's strategy and resources. This requires investors to have a well-structured implementation roadmap from the initial planning stages.
In the coming period, the recovery of the Chinese market, along with visa programs and tourism stimulus measures, is expected to further accelerate the recovery of tourism activities. The market needs more diverse tourism products and higher quality services to meet the needs of both leisure and business travelers. This requires cooperation between localities, businesses, and individuals in the industry to create more value for tourism products, thereby enhancing the tourism industry's position on the international tourism map.
Source: https://kinhtedothi.vn/thach-thuc-cua-linh-vuc-dich-vu-khach-san-tai-ha-noi-hien-nay.html
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