Vietnam Happy Fest 2025 – telling the story of Vietnamese happiness

Vietnam Happy Fest 2025 is held along Le Thai To - Hang Khay - Dinh Tien Hoang - Dong Kinh Nghia Thuc Square streets of the thousand-year-old capital Hanoi .

Permanent Deputy Minister of Culture, Sports and Tourism Le Hai Binh speaks at the Festival. Photo: Organizing Committee

Each step will take participants through many unique experiences such as: Happy Vietnam Exhibition; Digital interactive space; Photobooth and art exhibition areas; Happy tree - where wishes are sent; Happiness prism, Happiness map; Sending happiness to tomorrow; Outdoor activity "Health is happiness"; Happy announcer. All combine into a large flow, telling the story of happiness present in every small moment of Vietnamese life.

At the Ly Thai To Monument, the Happiness Tree will receive wishes, gratitude, and sharing from everyone. Each piece of paper hung up is like a seed of kindness, from which happiness will multiply, spread, and touch the hearts of strangers.

Speaking at the opening ceremony, Permanent Deputy Minister of Culture, Sports and Tourism Le Hai Binh said that 2025 marks a proud milestone when Vietnam rose to 46th place globally in the World Happiness Report, up 8 places compared to the previous year. This is a recognition of the Party and State's persistent efforts in creating a peaceful and humane living environment, and above all, the optimistic and benevolent spirit of the Vietnamese people. At the same time, it vividly reflects the aspirations and solidarity of millions of Vietnamese people towards a prosperous, prosperous and loving future.

Delegates perform the opening ceremony of the Festival. Photo: Organizing Committee

Continuing that pride, the 3rd Happy Vietnam Awards, held on the national image promotion platform Vietnam.vn, continued to reap many successes. In 2025, the contest attracted more than 4,600 authors with more than 17,000 photo and video works, 1.7 times higher than in 2024. Each work is a touching story, a true slice of the Vietnamese people, of the peaceful life, the beauty that is changing every day of the country, told through the respectful perspective of the people themselves and international friends.

Also according to Permanent Deputy Minister of Culture, Sports and Tourism Le Hai Binh, Happy Vietnam is not only a contest but has become a festival of national pride, a festival of happiness. Happiness is not far away, happiness exists in every house, on every street, in every remote village. We find happiness in the clear eyes of children, the gentle smile of grandmothers, somewhere happiness is a tight handshake, is the strong footsteps on the march of soldiers who are day and night protecting the Fatherland.

“It is the people who create happiness, who inspire and tell the story of that happiness through their own lives. For the Vietnamese people, happiness is always built on simple things: a warm meal, a bountiful harvest, a helping hand in times of trouble. It is these small values that have contributed to the country's enduring strength for many generations” – Permanent Deputy Minister Le Hai Binh shared.

Couples beamed at the "Love is Happiness" mass wedding. Photo: Organizing Committee

Vietnam Happy Fest 2025 is not only a festival of today but also a premise for Vietnam to move towards building an annual "Vietnam Happy Day". A special day to remind that: the happiness of Vietnamese people is built from peace, from love for humanity, from the will to overcome difficulties and solidarity, from the simple things that make up the cultural identity of Vietnam. This is also an affirmation that Vietnam is not only a destination of beautiful scenery, but also a destination of humanity, of peace, of faith in a bright future.

"I believe that Vietnam Happy Fest 2025 will become a beautiful cultural mark, an annual event of the capital and the whole country; contributing to spreading the message "Happiness from simple things" to the people of the whole country and international friends" - Permanent Deputy Minister Le Hai Binh said.

At the Festival, there will be many experiential activities such as: Vietnamese costume parade "Bach Hoa Bi Hanh" (December 7), about 800 people in traditional costumes will walk through Hanoi's Old Quarter; workshop "Lens of Happiness" (December 6-7) where art lovers have the opportunity to listen to experts, practice photography and find the beauty of simple life in each frame. All will work together to create, spread the beauty of visual arts and send the message "Happy Vietnam" to the community, towards the photo and video contest on human rights Happy Vietnam 2026.

The event spreads the message: happiness comes from simple things. Photo: Organizing Committee

In particular, a special activity of the Festival is the collective wedding ceremony of 80 couples - "Love is happiness". The joy of 80 couples today symbolizes 80 years of Independence - Freedom - Happiness of the nation. Among them, there are young couples entering a new life, and there are couples who have been together for 15, 30, 50 years. They are the vivid images showing that happiness is not a miracle, but understanding and sharing every day.

Each couple has their own journey of ups and downs, moments of preserving happiness, and today, they all walk down the aisle together in joy and emotion.

During the wedding, with each story, the couples shared their common joys, their daily lives, together experienced the difficulties in life and kept their love intact until today. The mass wedding is not only a happy day for the couples today but also a journey to spread the value of happiness through many generations.

"The happiness of the couples today will spread the message of love, connection and hope not only in each family, but also throughout Vietnam and more broadly with international friends" - Director of the Department of Grassroots Information and External Information (Ministry of Culture, Sports and Tourism) Pham Anh Tuan shared.

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