Two coffee businesses in Dak Lak have exported thousands of packages of "non-deforestation-sourced" coffee to the US, enhancing the reputation of Vietnamese coffee.
The coffee product is processed from land cultivated without encroaching on natural forests, by 2-9 Coffee Company Limited (Simexco Dak Lak) - Photo: MINH PHUONG
On the afternoon of March 11th, EDE Farm Trading and Service Company Limited (MISS EDE) announced the export of two more containers of roasted and ground coffee to the US market, expected to be completed in the second quarter of 2025.
A representative from MISS EDE stated that this shipment includes 24,000 packages of roasted and ground coffee and 18,000 packages of whole bean coffee, produced according to EUDR (European Union Deforestation Regulation) certified processes – the European Union's stringent standards for preventing deforestation and ensuring transparent traceability.
This is the next step in the company's export expansion strategy, bringing Buon Ma Thuot robusta coffee, which meets sustainability standards, to demanding markets such as the EU and the US.
This coffee product is processed from a non-invasive farming area that does not encroach on natural forests, carried out by Simexco Dak Lak Co., Ltd.
The expansion of exports reflects the recognition by US consumers – one of the world's most demanding markets – of Buon Ma Thuot coffee and the MISS EDE brand.
Following positive feedback and steady sales, our US partner decided to import more products from MISS EDE, solidifying the Vietnamese brand's position in the international market.
Two containers of "deforestation-free" coffee have been shipped to the US.
Previously, MISS EDE successfully exported its first container to the US market, containing 18,000 packages of finished roasted and ground coffee. The product has been placed on supermarket shelves and received positive reviews from consumers.
In 2024, MISS EDE and Simexco Dak Lak exported their first container to the US - Photo: MINH PHUONG
In addition, this company has also signed a second 5-year memorandum of cooperation with Simexco Dak Lak, aiming to build a raw coffee supply chain that meets 4C, Fairtrade, and Rainforest Alliance standards.
The addition of the EUDR standard helps to complete the coffee supply chain, ensuring it does not encroach on natural forests and meets the strict EU regulations from 2025.
MISS EDE has also signed a cooperation agreement with The Nanum Trading (Korea), becoming a distribution partner for coffee and chocolate products in that market, and also importing and distributing Korean health drinks in Vietnam.
Source: https://tuoitre.vn/them-2-container-ca-phe-nguon-goc-khong-pha-rung-xuat-khau-sang-my-20250311153248878.htm
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