Diners enthusiastically enjoy breakfast with familiar pho in an unusual setting, while pho restaurants are busy selling and completing unfinished preparations such as making noodles, arranging meat, and adding more broth - Photo: QUANG DINH
Customers eating pho for breakfast on December 14th - Photo: QUANG DINH
Although the official opening time is 7 am, many stalls at Pho Day have proactively brought out their pots of broth, ready to welcome the first customers of the new day.
Pho Day is ready to welcome thousands of diners from near and far.
At exactly 7 a.m., crowds began to stream inside, signaling the start of a busy workday for dozens of pho stalls from various regions.
In front of the event space, the counter selling pho vouchers was bustling with people lining up from early morning - Photo: QUANG DINH
Pho Day 2025 kicked off with an impressive opening.
The sounds of ordering food, cutting noodles and meat, and lively laughter and conversation create a vibrant rhythm throughout the Pho Day event.
After selling out completely on the first day, Pho Minh Pasteur and Pho Tau Bay continue to be two popular choices for diners.
Ms. Tuyet of Pho Tau Bay warmly welcomed the first customers, busily scooping pho while smiling and saying that she only hoped to finish everything as quickly as yesterday. For her, participating in Pho Day was an opportunity to socialize and meet new customers, while her main business continued at the restaurant.
Arriving very early, Ms. Tien and Ms. Ha said they learned about Pho Day through information on Tuoi Tre Online and decided to come early to enjoy it while it was still hot.
In another section, Ms. Tran Tran, owner of Pho 34 Cao Thang, shared that she was very excited because the first day's results far exceeded her targets.
Having heard of Minh Pasteur's pho for a long time, and seeing that it was one of the earliest open, Ms. Tien (left) and Ms. Ha quickly ordered a bowl of pho each to start their weekend morning with a perfect meal - Photo: QUANG DINH
Customers enthusiastically enjoy pho on Pho Day - Photo: QUANG DINH
"Yesterday we served more than expected, so today we'll keep trying, seeing it as another day to bring our pho to even more people," she said, her hands still busy preparing.
Mr. and Mrs. Nguyen Duc Tong, from Nam Dinh , said they served customers non-stop until late yesterday. This morning, they woke up early again to prepare, hoping that Pho Day will continue to attract many customers, giving them more opportunities to introduce the flavor of their hometown's pho to diners in the South.
The second day of the festival is expected to be another busy and vibrant day - Photo: QUANG DINH
People line up in front of Ngoc Vuong Pho, a renowned pho brand from Northern Vietnam - Photo: QUANG DINH
As soon as the doors opened, the line of customers waiting to enjoy Pho Thin Bo Ho stretched all the way to the middle of the hall - Photo: QUANG DINH
The H'mong Village pho stall was equally crowded, with tourists queuing and watching the process of making the eye-catching yellow corn noodles - Photo: QUANG DINH
Ms. Sung of H'Mong Village pho restaurant serves the first bowls of pho today - Photo: QUANG DINH
Customers patiently queue in long lines to receive their bowls of pho - Photo: QUANG DINH
The Pho Day 12-12 program, now in its 9th year with the theme "Elevating Vietnamese Rice - Spreading Across Five Continents," will take place over two days, December 13th and 14th, at the former Tax Department Store area, 135 Nguyen Hue Street, Saigon Ward, Ho Chi Minh City.
The program features nearly 30 famous and unique pho brands from North to South Vietnam, showcasing a diverse range of pho dishes reflecting the characteristics of different regions and local cultures.
With a price of 40,000 VND per bowl, the Pho Day festival on December 12, 2025, is expected to serve more than 20,000 servings over two days. The organizers will donate at least 10% of the pho sales revenue to the "Pho of Love" program, cooking and serving pho to people in the flood-stricken areas of Dak Lak province (formerly Phu Yen ), which recently suffered damage from natural disasters.
The Pho Day 12-12 program is supported and coordinated by the Department of Foreign Affairs and Cultural Diplomacy - Ministry of Foreign Affairs, the Trade Promotion Department - Ministry of Industry and Trade , the Ho Chi Minh City Department of Industry and Trade, and the Vietnam Culinary Culture Association, with the diamond partnership of Acecook Vietnam Joint Stock Company for many years, and this year with the additional support of Ho Chi Minh City Development Commercial Bank (HDBank), Cholimex Food Joint Stock Company, Saigon Trading Corporation Limited (SATRA), Suntory Pepsico Beverage Company Limited...
Source: https://tuoitre.vn/ngay-cua-pho-2025-ngay-cuoi-con-dong-hon-ngay-dau-khach-xep-hang-dai-cho-20251214080018.htm
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