Fashion, heating equipment in season, Nghe An market "warming up"

Winter fashion purchasing power is "warming up"

People take advantage of the opportunity to shop for winter fashion as stores launch many attractive promotions. Photo: TP

On the first cold windy days of the season, walking around the familiar fashion streets in Nghe An such as Nguyen Van Cu, Nguyen Thi Minh Khai, Le Hong Phong, Pham Kinh Vi... It is easy to see that the shopping atmosphere has begun to be bustling. Most stores have simultaneously changed their appearance, displaying coats, sweaters, thermal shirts and a series of eye-catching winter accessories. The most sought-after items today are thin sweaters, light jackets, thermal shirts, sweatshirts, windbreakers and convenient long-sleeved T-shirts. These products have common prices from 100,000 - 400,000 VND, suitable for the needs of students, office workers and many families.

The variety of felt, cotton, bamboo materials along with youthful, easy-to-match designs help consumers have many choices and keep up with new fashion trends. Ms. Tran Thanh Huyen, owner of a clothing shop in Truong Thi ward, shared: “This year, the cold weather came early, customers' inquiries increased sharply in just 1-2 weeks. We proactively imported thermal shirts, wool, and down early, prices did not fluctuate much. In addition, warm shoes, wool scarves, gloves, winter skin care cosmetics... are also fully updated to serve customers.”

According to many shop owners, at the beginning of the season, customers mainly prioritize products that keep them warm enough, suitable for the cold weather. Therefore, windproof jackets, thin down jackets, and light sweaters are dominating. In particular, shops that are sensitive to tastes have brought in many "hot trend" models, youthful Korean styles or modern, minimalist designs that suit the trend of optimizing the wardrobe of young consumers. Not only women's fashion but children's fashion has also witnessed very strong purchasing power.

At Vinh market, the area specializing in selling children's clothing and towels is always crowded. When the weather turns cold, parents often shop seasonally, especially for young children who are growing rapidly. While choosing a coat for her child, Ms. Vuong Minh Nguyet (Vinh Phu ward) said: "I have two children at home, and every winter I have to change their clothes because they grow quickly. I prioritize thermal shirts, light jackets, and fleece pants, made of warm but soft and stretchy materials. Vietnamese products, with reasonable prices, so they are easy to buy."

match 4 — This year's winter fashion, affordable price segments dominate, minimalist style is popular. Photo: TP

One noteworthy point is that the prices of winter fashion items this year are quite stable. Many retailers believe that the abundant supply, early imports and seasonal demand have not caused any price spikes. At the same time, many stores have launched early promotions, given away vouchers, and discounted combos to stimulate demand and create competitiveness. At bookstores and supermarkets, heat-retaining items such as thick socks, woolen hats, scarves, gloves, heat-retaining patches, hot compress bags, etc. are also "on the shelves" to serve a variety of consumers.

Heating equipment sells well, clothes dryers "reign"

Dry 22 — Heaters are also sought after by many families at home appliance stores. Photo: TP

Not only fashion, the winter household goods group is also entering the "early peak" period. At electronics systems and home appliance stores, many heating, drying, and warming devices are on full display, from popular to high-end segments. It is noted that at electronics stores on Thang Long, Quang Trung, Mai Hac De, Le Loi streets... the number of customers coming to consult and shop has increased sharply, purchasing power has increased 5-7 times compared to normal days in just the past 2 weeks.

Among them, the "hottest" device is the clothes dryer, an item that people are especially interested in when the weather is cold and rainy, high humidity makes clothes take a long time to dry, even smelling musty. Mr. Nguyen Van Hien, owner of an electronics store on Thang Long Street, said: "In the past two weeks, customers buying dryers have increased sharply. Specialized dryers from Samsung and Electrolux, priced at 8-13 million VND, are popular because they both dry and flatten clothes. Customers are mainly young families and office workers."

match 3 — In cold, rainy weather with high humidity, clothes dryers and washing machines with drying function are popular. Photo: TP

Not only high-end models, the segment of drying cabinets, mini dryers, and foldable dryers with prices ranging from several hundred thousand to several million VND also "sells like hotcakes", suitable for the budget of many households or students staying in rented houses. Some stores also continuously livestream sales, give away gifts, and support installation to attract customers. Ms. Pham Minh Anh, Nghi Loc commune, shared: "The rainy weather, clothes after washing take a long time to dry, have a very unpleasant smell, so I decided to invest in a dryer. This year the cold comes early, so I buy early to use for the whole season."

Also in the winter product group, health care and heating products such as ceramic heaters, fan heaters, steam irons, dehumidifiers, electric blankets, heating mats, mugwort mats, etc. are of great interest. In particular, 0% interest installment programs, gifts, and package discounts make them more accessible to consumers.

The market for bedding, pillows, and mattresses has also become bustling. At a store on Mai Hac De Street, the number of customers has increased since the end of October. Blankets made of sheep wool, velvet, rabbit fur, mink fur, etc. have been imported in large quantities, with a variety of designs and sizes.

Ms. Tran My An - a store employee shared: "At the beginning of the season, we apply discounts of 20-40% with gifts to attract customers. This year's winter is forecast to be very cold, so the amount of imported goods is greater." In many supermarkets, cold-season household products such as thermos bottles, thermoses, electric kettles, thermos porridge containers, thermal underwear, etc. also sell well.

den-suoi(1).png — A variety of bathroom heater lamps with many different price segments. Photo: TP

According to retailers, the sharp increase in demand at the beginning of the season has prompted businesses to proactively stock up, import goods early, and develop sales strategies in batches. Many businesses have also promoted home delivery services, home warranties, and advice on using winter safety equipment. It is worth noting that people are increasingly interested in genuine products, good quality, energy saving, and health safety, especially with electrical equipment. Many families choose equipment with automatic safety shut-off, steam drying technology, dust filtering, deodorizing, and child-friendly. In the context of rising pressure on prices of many essential goods, the fact that winter goods remain stable shows that the market is being supplied in a balanced manner, a positive signal for consumers.

According to weather forecasts, this year’s winter in the North Central region may be colder than the average of many years, with many cold spells lasting. Therefore, businesses expect purchasing power to continue to increase, especially at the end of November and before Tet. With a proactive consumer mentality, a trend towards good, safe products, and the flexibility of retail channels, the winter market in Nghe An is expected to continue to maintain a stable growth momentum in the coming time./.

Source: https://baonghean.vn/thoi-trang-thiet-bi-suoi-vao-mua-thi-truong-nghe-an-am-dan-10310120.html