Vietnam's household appliance industry is growing strongly: Sunhouse - National brand symbol after 25 years
In the context of this rapidly developing market, Sunhouse has emerged as a symbol of success for Vietnamese home appliance businesses. From a small company started in 2000 with a capital of only 20 million VND, Sunhouse has grown to become a leading home appliance group with a revenue of over 4,000 billion VND, serving over 20 million families through 60,000 points of sale nationwide.
The Vietnamese home appliance market is witnessing remarkable growth with an estimated size of 12.5-13 billion USD in 2025 and an impressive growth rate of over 10% per year. According to the Domestic Market Department ( Ministry of Industry and Trade ), the household appliances and equipment industry ranks fourth among 11 major consumer industries. This growth comes from increasing people's income, high urbanization rate, and changes in consumer behavior of a young society.
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| SUNHOUSE Group leaders share information with journalists and reporters. Photo: Hong Hanh - Investment Newspaper. |
25-year journey to become the market leader
Sunhouse's 25-year journey began with Chairman Nguyen Xuan Phu's simple dream of more convenient and happier kitchens for every Vietnamese family. Through the stages of development, from importing and distributing household appliances to a joint venture with a Korean partner in 2004, Sunhouse has continuously expanded and modernized its production system.
In particular, Sunhouse is proud to be the only Vietnamese household brand to be honored as a National Brand for 8 consecutive years. This achievement not only affirms Sunhouse's leading position but also demonstrates the absolute trust of Vietnamese consumers in domestic brands.
After 25 years of development, Sunhouse now owns a system of 10 factories with a scale of over 100,000m², applying modern automation technologies, allowing the supply of over 80 million products per year. Sunhouse invests in synchronous modern automated production lines, integrating industrial robots to ensure accuracy, high productivity and stable quality.
The world's leading advanced technologies have been applied, including a modern automatic painting line, a stainless steel pot bottom welding line using impact bonding technology - the most advanced bottom stamping technology in the world today, and full induction pressing technology. In 2019, Sunhouse became the first household appliance manufacturer in Vietnam to own an electronic circuit factory, affirming its commitment to methodical and long-term investment in technology.
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| Mr. Le Tung, Strategy Director of Sunhouse Group shared at the press conference. Photo: Hong Hanh - Investment Newspaper. |
From traditional household products such as pots and pans, Sunhouse has expanded into a smart, convenient product ecosystem with more than 1,000 product codes. Sunhouse's electronic and refrigeration products are present in more than 20 million Vietnamese families, providing solutions for a comfortable, modern life with luxurious design, smart features, ease of use, and energy saving.
Every year, Sunhouse sells more than 30 million products, with sub-brands such as MAMA, TITAN, ULTIMATE, APEX creating their own mark in each market segment.
Sustainable development and "Healthy Living" strategy
Sunhouse has built the philosophy of "Pioneering healthy living" as a guiding principle throughout the product research and development process. Sunhouse products are designed according to the criteria of "For health - Durability - Convenience", meeting the global need for healthy and sustainable living.
Sunhouse constantly researches and develops new products with innovative technologies to better serve consumers. A typical product is the Sunhouse Oil-Lock non-stick pan with oil locking technology, providing a healthy, oil-saving frying solution, contributing to improving the living experience of Vietnamese people from the simplest things.
Sunhouse has invested heavily in energy-saving and environmentally friendly technologies. UltraX SUNHOUSE RO water purifier with Smart-Heating technology is a sustainable solution in terms of both energy saving and water resource management. This technology saves up to 90% of electricity compared to conventional devices thanks to the direct heating mechanism, without the need to continuously heat the water in the tank.
Sunhouse air conditioner products use Inverter and Eco technology during operation to help the machine operate smoothly, ensuring energy saving efficiency and increasing product life. Sunhouse fan product line with durable copper motor is also designed with good energy conversion efficiency, helping to save energy and prolong product life.
Sunhouse is proud to be a Vietnamese brand that has grown and developed sustainably thanks to the trust of consumers. The company has built a solid foundation for sustainable development, from applying modern technology in research, development and production.
Sunhouse's product ecosystem is designed according to the global sustainable living trend, ensuring health, convenience, durability and safety. The products not only meet the needs of use but also contribute to environmental protection through efficient use of resources and energy saving.
National brand goes global
Not only dominating the domestic market, Sunhouse has also affirmed its position in the international market with export revenue reaching 100 million USD/year. Currently, Sunhouse exports over 13 million products each year, with key products such as non-stick pans, fryers, and LED lights being popular in demanding international markets such as the US, Japan, Canada, Mexico, and Korea.
The Group has established a strategic cooperation network with global partners such as Amazon, Alibaba, Coppel, Newsan, Tospo, affirming its position as a leading regional manufacturer.
With the position of a national brand, Sunhouse aims to achieve an export value of 3,000 billion VND by 2025. The Group aims to become the No. 1 OEM destination in the region, while developing its own design language and intellectual property to create "multi-market" products.
Sunhouse is implementing a comprehensive internationalization strategy from R&D, technology, products to management and organizational culture. The goal is to build a national brand with global competitiveness, gradually bringing Vietnamese products up to international standards.
During its 25-year journey, Sunhouse has achieved proud achievements: Vietnam National Brand for 8 consecutive years, "High-quality Vietnamese goods", Tech Awards for pioneering technology-applied products, and many consecutive years in the Top 500 largest enterprises in Vietnam.
Entering the era of rising up with the nation, Sunhouse with 25 years of experience and achievements, continues to affirm its mission of bringing "Vietnamese quality" to conquer the global market. With a solid technology foundation, modern production system and a team of more than 2,500 employees, Sunhouse is ready for historic changes.
The "Make in Vietnam" value created over 25 years is the launching pad for Sunhouse to maintain its national brand position, bring Vietnamese quality to the global stage and establish a solid position for Vietnam on the world's household appliance manufacturing map.
Source: https://baoquocte.vn/thuong-hieu-quoc-gia-gia-dung-sunhouse-dat-muc-tieu-xuat-khau-3000-ty-dong-nam-2025-317697.html
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