National household appliance brand Sunhouse sets export target of 3,000 billion VND by 2025

This is the goal shared by Mr. Le Tung, Strategy Director of Sunhouse Group at the press meeting to celebrate the 25th anniversary of the Group's establishment on June 14 in Hanoi.

Vietnam's home appliance industry is thriving: Sunhouse - A national brand icon after 25 years.

In the context of this rapidly growing market, Sunhouse has emerged as a symbol of success for Vietnamese home appliance businesses. From a small company started in 2000 with a capital of only 20 million VND, Sunhouse has grown to become a leading home appliance group with a revenue of over 4,000 billion VND, serving over 20 million families through 60,000 points of sale nationwide.

The Vietnamese home appliance market is witnessing remarkable growth with an estimated size of 12.5-13 billion USD in 2025 and an impressive growth rate of over 10% per year. According to the Domestic Market Department ( Ministry of Industry and Trade ), the household appliances and equipment industry ranks fourth among 11 major consumer industry groups. This growth comes from increasing people's income, high urbanization rate, and changes in consumer behavior of a young society.

SUNHOUSE Group leaders share information with journalists and reporters. Photo: Hong Hanh - Investment Newspaper.

A 25-year journey to market leadership.

Sunhouse's 25-year journey began with Chairman Nguyen Xuan Phu's simple dream of creating more convenient and happier kitchens for every Vietnamese family. Through various stages of development, from importing and distributing household appliances to a joint venture with a Korean partner in 2004, Sunhouse has continuously expanded and modernized its production system.

In particular, Sunhouse is proud to be the only Vietnamese household brand to be honored as a National Brand for 8 consecutive years. This achievement not only affirms Sunhouse's leading position but also demonstrates the absolute trust of Vietnamese consumers in domestic brands.

After 25 years of development, Sunhouse now owns a system of 10 factories with a scale of over 100,000m², applying modern automation technology, allowing the supply of over 80 million products per year. Sunhouse invests in synchronous modern automated production lines, integrating industrial robots to ensure accuracy, high productivity and stable quality.

World- leading advanced technologies have been applied, including a modern automated painting line, an impact bonding line for stainless steel pot bottoms – the most advanced bottom-stamping technology in the world today – and full induction pressing technology. In 2019, Sunhouse became the first household appliance manufacturer in Vietnam to own an electronic circuit manufacturing plant, affirming its commitment to systematic and long-term investment in technology.

Mr. Le Tung, Strategy Director of Sunhouse Group, shared at the press conference. Photo: Hong Hanh - Investment Newspaper.

From traditional household products like pots and pans, Sunhouse has expanded into a smart, convenient product ecosystem with over 1,000 product codes. Sunhouse's electronics and home appliances are present in more than 20 million Vietnamese families, providing solutions for a comfortable and modern life with elegant design, smart features, ease of use, and energy efficiency.

Each year, Sunhouse sells over 30 million products, with sub-brands such as MAMA, TITAN, ULTIMATE, and APEX creating their own distinct mark in each market segment.

Sustainable development and "Healthy Living" strategy

Sunhouse has built its philosophy of "Pioneering Healthy Living" as a guiding principle throughout its product research and development process. Sunhouse products are designed according to the criteria of "For Health - Durable - Convenient," meeting the global demand for healthy and sustainable living.

Sunhouse continuously researches and develops new products with innovative technologies to better serve consumers. A prime example is the Sunhouse Oil-Lock non-stick pan with oil-locking technology, offering a healthy and oil-saving frying solution, contributing to enhancing the living experience of Vietnamese people from the simplest things.

Sunhouse has invested heavily in energy-saving and environmentally friendly technologies. The SUNHOUSE UltraX RO water purifier with Smart-Heating technology is a sustainable solution in terms of both energy saving and water resource management. This technology saves up to 90% of electricity compared to conventional devices thanks to its direct heating mechanism, without the need to continuously heat water in a storage tank.

Sunhouse air conditioners utilize Inverter and Eco technology during operation, ensuring quiet performance, energy efficiency, and extended product lifespan. Sunhouse fans, with their durable copper motors, are also designed for efficient energy conversion, saving electricity and prolonging product life.

Sunhouse proudly stands as a mature and sustainably developing Vietnamese brand, thanks to the trust of consumers. The company has built a solid foundation for sustainable growth by applying modern technology in research, development, and production.

Sunhouse's product ecosystem is designed according to global sustainable living trends, ensuring health, convenience, durability, and safety. The products not only meet user needs but also contribute to environmental protection through efficient resource use and energy saving.

National brand reaching out globally

Not only dominating the domestic market, Sunhouse has also established its position internationally with export revenue reaching $100 million per year. Currently, Sunhouse exports over 13 million products annually, with key products such as non-stick pans, fryers, and LED lights being popular in demanding international markets such as the US, Japan, Canada, Mexico, and South Korea.

The Group has established a strategic cooperation network with global partners such as Amazon, Alibaba, Coppel, Newsan, Tospo, affirming its position as a leading manufacturer in the region.

With the position of a national brand, Sunhouse aims to achieve an export value of 3,000 billion VND by 2025. The Group aims to become the No. 1 OEM destination in the region, while developing its own design language and intellectual property to create "multi-market" products.

Sunhouse is implementing a comprehensive internationalization strategy from R&D, technology, products to management and organizational culture. The goal is to build a national brand with global competitiveness, gradually bringing Vietnamese products up to international standards.

Throughout its 25-year journey, Sunhouse has achieved remarkable accomplishments: being named a Vietnamese National Brand for eight consecutive years, receiving the "High-Quality Vietnamese Product" award, winning Tech Awards for pioneering technology applications, and consistently ranking among the Top 500 largest enterprises in Vietnam for many years.

Entering the era of rising up with the nation, Sunhouse with 25 years of experience and achievements, continues to affirm its mission of bringing "Vietnamese quality" to conquer the global market. With a solid technology foundation, modern production system and a team of more than 2,500 officers and employees, Sunhouse is ready for historic changes.

The "Make in Vietnam" value created over 25 years is the launching pad for Sunhouse to maintain its national brand position, bring Vietnamese quality to the global stage and establish a solid position for Vietnam on the world's household appliance manufacturing map.

Source: https://baoquocte.vn/thuong-hieu-quoc-gia-nganh-gia-dung-sunhouse-dat-muc-tieu-xuat-khau-3000-ty-dong-nam-2025-317697.html