Billionaire Elon Musk wants to prioritize video on the X platform

After a series of major companies such as Disney, IBM and Apple stopped advertising on X because of Mr. Elon Musk's controversial views, the platform's value has dropped 70% from its $44 billion selling price in 2023, according to Fidelity .

X has introduced a new TikTok-like video feature that allows users to upload longer videos. The company says the feature has more than 100 million daily users, with more than half of them coming from Gen Z, X’s fastest-growing demographic. However, the X blog post doesn’t provide any figures to back it up.

Billionaire Elon Musk's controversial statements have often caused X trouble.

Billionaire Elon Musk said X is starting to add ads to videos, similar to YouTube, that users can skip after 5 seconds. In addition, the company will try to adjust to reduce latency when livestreaming on X.

In a blog post, X revealed that it has paid more than 80,000 content creators in the past year. To qualify for the money, users must be enrolled in Twitter Blue and have more than 5 million tweet impressions per month over the past three months. Additionally, posts must pass a standard review. Twitter said that posts containing pornography, violence, criminal activity, drugs, alcohol, gambling, and get-rich-quick ads will not be eligible for the money.

X claims to have made ads “more relevant and impactful,” resulting in a 22% increase in overall user engagement with ads. However, many continue to complain about the high number of counterfeit ads being displayed on the platform.

In 2024, X plans to focus on improving user experience, advertising through artificial intelligence (AI), implementing payment services, and improving post recommendation capabilities.

Source link: https://thanhnien.vn/ti-phu-elon-musk-muon-uu-tien-video-tren-nen-tang-x-185240111020422201.htm