TPBank pioneers digitalization, strengthening the foundation for sustainable finance.

TPBank continues to affirm its leading position by being honored by The Asian Banker as “Vietnam’s Leading Sustainable Bank in 2025” based on outstanding financial indicators. With a comprehensive digitalization strategy, TPBank has become one of the technological icons of the banking industry, and is also among the banks contributing the most to the national budget, helping to promote a prosperous E-Vietnam.

Amidst Vietnam's booming digital economy, the banking sector is witnessing a strong shift from traditional models to modern technology platforms. In this wave, Tien Phong Commercial Joint Stock Bank ( TPBank ) stands out as a successful model thanks to its early, consistent, and decisive digital transformation strategy.

TPBank applies digital technology in serving customers at its counters, combining a modern technology platform with a professional team.

The decision to embrace digital transformation makes all the difference.

Established in 2008, TPBank entered the market facing numerous challenges. In its early stages, the bank had to contend with the global credit crisis, fierce competition from larger banks, and regulations from the State Bank of Vietnam restricting the expansion of physical branches. For a young bank, following a traditional model was almost impossible.

Digital transformation helps TPBank bring banking services closer to young people through user-friendly, convenient digital platforms and personalized user experiences.

According to TPBank CEO Nguyen Hung, the bank had only one option at the time: focus on developing digital channels to overcome the limitations of space and time. This decision stemmed from an analysis of the market context: in 2014, the percentage of people with bank accounts was only about 20-30%, while the number of smartphone users had exceeded 50 million. Digital channels therefore became the key to reaching millions of potential customers without the need for costly physical network expansion.

This strategy quickly proved effective. TPBank's total assets increased sharply from VND 51,000 billion in 2014 to over VND 450,000 billion at the end of Q3/2025. Pre-tax profit reached VND 6,050 billion, an increase of approximately 11% compared to the same period in 2024. Total operating income exceeded VND 13,600 billion, of which income from services accounted for about 21%, a growth of over 19%. This is the foundation for TPBank to be ranked highly in prestigious international rankings for many consecutive years.

TPBank's leadership received the title of "Leading Strong Bank in Vietnam 2025" from The Asian Banker, recognizing its secure financial foundation and effective digitalization strategy.

In 2025, TPBank will be a leading representative of Vietnam included in the ranking of the top 1,000 strongest banks globally, as published by The Asian Banker. This achievement reflects the bank's sound financial strategy, efficient growth, and pioneering role in digital transformation.

The digital transformation journey with pioneering products.

TPBank's digital transformation is reflected not only in its strategy but also in its range of innovative products and solutions, contributing to changing the way Vietnamese people access financial services.

TPBank's LiveBank 24/7 model – a pioneering automated banking branch – allows customers to perform most transactions anytime, anywhere without needing a traditional counter.

The most significant achievement is the 24/7 LiveBank model – the first automated bank branch in Vietnam. With early approval from the State Bank of Vietnam, LiveBank allows customers to perform most banking transactions anytime, anywhere, without needing a bank employee. Currently, TPBank operates approximately 400-500 LiveBank locations nationwide, expanding its network at optimal costs while enhancing the user experience.

TPBank is also a pioneer in integrating VNeID – the national electronic identification platform – which helps to verify documents almost absolutely, reduce fraud, and enhance financial security. Simultaneously, the bank invests heavily in artificial intelligence (AI) and big data to gain a deeper understanding of customer behavior, personalize products, and automate operational processes.

AI initiatives were implemented early on, such as the T'Aio virtual assistant (2017), VoicePay voice payment, and process automation using the akaBot robot in collaboration withFPT Software. Thanks to these initiatives, small consumer loans can be approved online in just minutes, without paperwork, helping to expand access to credit and curb illegal lending.

In 2025, TPBank continued to make its mark with ChatPay – a money transfer feature via chat interface, reducing errors and enhancing user experience. This product, along with the Paste to Pay feature, helped the TPBank App win the “Best Social Banking Initiative in Asia Pacific 2025” award from The Asian Banker.

To date, over 98% of TPBank's transactions are processed through digital channels, equivalent to more than 2 billion transactions per year. The bank has issued over 200,000 credit cards online, nearly 10 million accounts and payment cards, and helped more than 5 million customers access small loans through its digital platform. These results place TPBank in the Top 10 most reputable private banks in Vietnam in 2025, and also in the Top 20 banks contributing the largest amount to the state budget in 2024.

Digital transformation is linked to sustainable development.

Beyond focusing on growth, TPBank's digital transformation is also linked to its responsibility for sustainable development and building E-Vietnam. Comprehensive digitalization helps the bank save millions of sheets of paper annually, reduce carbon emissions, and improve operational efficiency.

Customers experience digital transactions within TPBank's convenient ecosystem, where banking services are seamlessly integrated with electronic payments and digital utilities in daily life.

TPBank promotes green finance through credit products for renewable energy and sustainable agriculture, with green credit growth exceeding 20% ​​annually. Since August 2023, the bank has implemented a comprehensive ESG project, developing an ESG Governance Framework, a Sustainable Development Report, and a Green Credit Strategy, while also collaborating with the ADB to support women-owned businesses.

Looking to the future, TPBank continues to expand its AI applications in economic forecasting, service personalization, and customer base expansion, particularly in the youth and rural segments. With over 86% of Vietnamese adults having bank accounts, TPBank aims to increase its customer base to 20 million in the next few years, contributing to promoting financial inclusion and sustainable growth.

From a fledgling bank facing numerous challenges, TPBank has risen to become a symbol of digital transformation in Vietnam's banking industry. This journey demonstrates the power of technology when properly focused: serving people, promoting sustainable development, and creating a modern and prosperous E-Vietnam.

Source: https://baophapluat.vn/tpbank-tien-phong-so-hoa-cung-co-nen-tang-tai-chinh-ben-vung.html