Application of technology in image promotion

The highland culture of Quang Nam is one of the many interesting things that attracts tourists. Photo: TRUC NGUYEN — The highland culture of Quang Nam is one of the many interesting things that attracts tourists . Photo: TRUC NGUYEN

In the promotional strategies of many cities in the world , depending on their inherent characteristics, they build a plan to position their images with certain color blocks to make them stand out the most. For example, when mentioning Macau or Las Vegas, many people will immediately think of the bustling entertainment and casino areas depicted in Hollywood works.

Or Vancouver, a city in the North of Canada, has left a strong impression with its poetic scenery from the seaport in many famous movie scenes. The line "Goodbye Vancouver" has gone beyond the screen to become a common memory of many generations. And just like that, from the movies, the image of this city gradually became familiar to the audience.

From the successes of the world, I dream of one day positioning my Quang Nam province similar to other countries in the world. And I think, perhaps technology will help to do this faster.

In the 5.0 era, promoting images beyond national borders has become simpler than ever. In addition to carefully invested films that incorporate the city's identity, we can introduce this place through travel clips, footage from famous youtubers and tiktokers.

The combination of art, tourism and city image positioning will help Quang Nam become more familiar in the eyes of international friends, because it is easy to understand that entertainment will easily affect many classes, easy to absorb and easy to perceive.

If this place promotes the image of a land of love and friendliness to people from all over, from provincial people to foreigners, then we have initially established our mark in the perception of friends from all over.

Imagine, when watching a movie, or a clip, the bustling street scene, interspersed with signs of free car repair, free meals... then tourists will form a short-term memory, gradually becoming a habit, seeing those heartwarming things will immediately exclaim: "That's Quang Nam!".

If the videos will reach the youth, then for other age groups, the great way to introduce images is to promote anytime, anywhere. Highlights of the city shown on planes, trains, cars; or at stations, squares, places where many tourists gather, all have the effect of bringing the image of Da Nang to the world.

We can hang typical images of the city, show bold and colorful films, give souvenirs with the mark of Quang in public places, it will certainly be very useful. In public places, we need to arrange more computers connected to the internet with pre-installed films about the city so that tourists can be entertained while traveling.

As I shared above, with just one line of dialogue I will always remember a city, so continuous repetition will have a huge impact in the process of promoting the image of this land.

We also hope that the government has a plan to collaborate with young people to create content, creating transformation trends associated with locations and typical images of the new Da Nang city. Currently, transformation videos or clips applying AI technology are very easy to spread. Therefore, applying digital tools according to trends will help to promote development and position the image of a young, dynamic city for this land.

Source: https://baodanang.vn/ung-dung-cong-nghe-trong-quang-ba-hinh-anh-3304892.html