Real estate operations in the 4.0 era: When technology leads the game.

(CLO) In the digital age, technology is becoming a key factor determining the quality of real estate management and operation services. Businesses operating in this field are also accelerating the updating of new technological trends to enhance resident experience and optimize project operation efficiency.

Proptech - a new competitive advantage.

Upon discovering a broken cup of bubble tea with a messy spill on the 16th-floor hallway, Mr. Tuan Linh opened the S-Plus app on his phone and reported it to the management of the Gold Silk building (Ha Dong). Just 5 minutes later, building cleaning staff arrived to clean up the mess.

The application of modern technology to the management and operation of buildings has helped the management board to quickly receive residents' feedback and provide immediate solutions. This has increased resident satisfaction with the services offered in the apartment complex.

According to Savills' latest report, customer demand for living or working spaces depends on many factors, and price is not the only one. This is especially true for customers seeking to move to higher-quality buildings. This requires developers and management companies to adapt flexibly to enhance the project's competitiveness.

Experts assert that the application of real estate technology (proptech) to management and operation will be a prominent trend in 2025. This is because proptech brings superior value to investors, management companies, and residents alike.

For investors, technology helps optimize operating costs, increase brand value, and enhance the competitiveness of projects. For example, applying FM solutions to optimize the asset lifecycle of equipment can help investors and building management optimize usable space by 25% and reduce operating costs by 20%.

Goldseason urban area, one of TNPM's apartment complexes, invests in FM system to optimize real estate space.

For residents and users, proptech provides a comfortable, safe, and convenient living and working experience with features such as smart space management, online payments, scheduling of amenity use, and quick request processing through mobile applications.

PropertyGuru's report on consumer sentiment and real estate trends at the end of 2024 shows that 50% of young people aged 22-29 appreciate the application of technology in management and operations and will prioritize choosing residences with smart amenities.

For operational management units, applying technology helps improve work efficiency, standardize processes, and make decisions based on real-world data.

Stay updated and adapt to market trends.

Over the years, smart building management systems, smart resident management software, and property management platforms have been widely implemented in mid-range and high-end real estate projects in Vietnam. Property management companies continue to update new technological trends to create their own competitive advantages.

The images are centrally controlled at TNPM's computer lab operations center located in a large residential area.

Mr. Doan Thanh Son, head of the GoldSeason building management board in Hanoi , shared: "There was once a resident in the building who forgot to turn off the stove when leaving the house. Fortunately, thanks to the smart operating solution, the Management Board of TN Property Management Joint Stock Company (TNPM) was able to promptly detect and handle the incident, preventing a fire in the building."

A representative from TNPM stated: "Over the past period, the company has pioneered the application of advanced digital transformation solutions to its operational management and continuously updates new solutions."

One of TNPM's standout solutions is the S-Plus application – a smart resident management platform. This application allows residents to conduct online transactions such as paying service fees, scheduling utility use, submitting repair requests, and tracking processing progress. In 2025, a new version of S-Plus will be developed and implemented with many upgraded features, meeting multiple objectives: enhancing customer experience, optimizing management, and maximizing revenue.

In each operational management project, TNPM continuously upgrades systems such as Car Parking, smart security systems integrated with AI cameras, access control systems, etc., to optimize the experience and ensure maximum safety for residents and property.

TMPM always prioritizes and optimizes the digitalization of building technical systems to increase the efficiency of building technical operations.

As a member of ROX Key (MCK: TN1), TNPM has the advantage of providing diverse services by collaborating with other members in the ecosystem. This allows the company to flexibly meet all customer needs, from cleaning, security, protection, engineering, landscaping, and environmental services. TNPM also frequently orders customized technology solutions from its partner TNTech within the same ecosystem, enhancing the image and value of projects and optimizing operating costs.

The company also measures resident satisfaction and listens to residents to implement a range of essential value-added services such as: electronic equipment maintenance, waterproofing, pest control, house cleaning, etc.

In a context where customers increasingly value experience and technology, smart operational management solutions not only enhance the quality of life but also increase the sustainable value of each project. Pioneering companies that continuously apply technology, such as TNPM, will be "partners" with investors, creating superior value for real estate and contributing to attracting customers.

TNPM is a member of ROX Key Corporation, and its brand is sponsored by ROX Group.

Currently, TNPM is the operator of apartment complexes such as Kosmo Tay Ho, La Casta Ha Dong, Goldsilk, Goldseason, Goldmark City S area… and many other shopping mall and Grade A office building projects.

For more information about TNPM, please visit: https://www.tnpm.vn/

Source: https://www.congluan.vn/van-hanh-bat-dong-san-thoi-40-khi-cong-nghe-dan-dat-cuoc-choi-post340573.html