Viettel ranks second in the world in terms of brand strength in the telecommunications sector.

The Brand Strength Index (BSI) is determined based on survey results, analysis and evaluation of attributes including customer feelings about the brand (awareness, love...) and customer behavior with the brand (using products and services, willingness to recommend to others, willingness to pay high prices...).

This is the most important factor creating Viettel 's brand value of approximately 9 billion USD, maintaining its position as the number 1 telecommunications brand in Southeast Asia, ranking 9th in Asia and moving up one rank in the world to 16th.

Explaining the reason for Viettel's remarkable increase in BSI index, Mr. Alex Haigh, CEO of Brand Finance Asia - Pacific , commented: "This comes from Viettel's strong commitments to digital transformation and sustainable development, helping to increase customers' perceived value of innovation, environmental and community indicators in the Vietnamese market."

Currently, the Group maintains its position as the most comprehensive digital ecosystem provider with 6 fundamental areas: digital infrastructure, digital solutions, digital finance, digital content, network security and high-tech manufacturing. Viettel's digital solutions and services hold the number 1 market share in the fields of healthcare, education , provincial government, and are also the core force ensuring network safety and security in Vietnam.

In addition, in 2023, Viettel will develop a Sustainable Development report with the theme "Technology with heart", focusing on 6 key areas: High-quality human resources, Building a digital society, Information security, Climate change/Reducing greenhouse gas emissions, Smart green data center, Transparent and responsible governance./.

Source link: https://dangcongsan.vn/kinh-te/viettel-dung-thu-2-the-gioi-ve-suc-manh-thuong-hieu-trong-linh-vuc-vien-thong-661958.html