Exporting Vietnamese music to the world

As of March 16, the MV "Bac Bling" by singer Hoa Minzy (real name Nguyen Thi Hoa) reached nearly 48 million views on YouTube after 15 days of release, holding the top 1 trending position on YouTube Vietnam for many days.

According to YouTube Charts - a website that reflects world music trends, " Bac Bling " ranked first in two categories: Most impressive debut MV and Most impressive debut song. "Bac Bling" ranked first in the global chart of most impressive debut songs as of March 11, surpassing "FXCK UP THE WORLD" by Lalisa Manobal (stage name Lisa - former member of Blackpink group)... The product from Hoa Minzy has achieved a rare achievement on global music sites; at the same time, it also shows a positive signal for Vietnamese music on the world music map.

Meritorious Artist Xuan Hinh and musician Tuan Cry (Nguyen Sy Tuan) took photos with Lac Xa villagers (Que Vo town, Bac Ninh province) behind the scenes of the MV "Bac Bling". Photo provided by the characters

Mr. Hoang Quang Le, Director of TechBeat Music Company Limited (specializing in producing and distributing recordings, promoting artists, organizing music events and advertising on social networks) commented that the achievement of “Bac Bling” was not easy. To achieve 19.5 million views in the first week, it is necessary to combine many factors, from music quality, creative MV ideas, smart promotion strategies to enthusiastic support from domestic and foreign audiences. “The music market is currently very competitive, especially on platforms like YouTube, where global artists continuously release high-quality products. Therefore, to create a strong attraction like “Bac Bling” requires great efforts from both Hoa Minzy and the production team,” said Mr. Quang Le.

According to Mr. Hoang Quang Le, the achievements of “Bac Bling” on many important charts show that this is not only a lucky product but also the result of thorough investment and great support from the audience. This also means that a music product created from the nation’s folk cultural materials has been exported, affirming that Vietnamese music can completely compete and make its mark on the international market. This is a great source of inspiration and motivation for other Vietnamese artists to invest, create and aim for global standards. At the same time, the MV “Bac Bling” being well received by international audiences also opens up opportunities for cooperation and cultural exchange between Vietnamese and international artists, contributing to bringing Vietnamese music further on the world map.

With “Bac Bling”, most experts, managers and artists appreciate the work’s familiar lyrics, embedding a message promoting local tourism. The video introduces relics bearing the mark of Bac Ninh including Do Temple, Dau Pagoda, Phu Lang pottery village, beautiful cultural activities here such as betel chewing, Quan Ho singing, and year-round festivals. Sharing about the song’s name, Hoa Minzy said that she and her team consulted with experts, local leaders and people to stylize the word “Ninh” into “Bling” (sparkling), hoping to show the image of Bac Ninh shining and reaching further in the new era.

Singer Hoa Minzy expressed her happiness for having a memorable performance after 10 years of singing: “I was very happy and moved when I was invited to perform the song again at the Dedication Awards ceremony, which took place on the evening of March 5 at the Hanoi Opera House. Among the guests, some said that it was their first time entering the Hanoi Opera House and going on a professional stage. Everyone was delighted to have the opportunity to introduce the culture and people of the land of Quan Ho. I will always remember and preserve this beautiful moment in my career.”

Mr. Vuong Quoc Tuan, Chairman of the People's Committee of Bac Ninh province, said that, grasping the public's support and appreciation of Hoa Minzy's MV "Bac Bling", the province has also quickly organized two free tours every Saturday and Sunday, including destinations appearing in the MV "Bac Bling". The free tours start from March 8 to the end of June 2025 so that tourists can have real experiences, promote tourist attractions, traditional craft villages, historical and cultural relics of the locality. Through this, the province hopes to attract a large number of tourists, especially making Bac Ninh a destination for international tourists.

According to People's Army

Source: https://baoangiang.com.vn/xuat-khau-am-nhac-viet-ra-the-gioi-a417365.html