10,000 children participate in the "Wall of Will" sports activity

To realize the goal of bringing sports closer to children, the "Wall of Will" event took place from July 10-21 at major shopping malls in Ho Chi Minh City and Hanoi. To date, the event has successfully attracted 10,000 Vietnamese families and their children to register and participate.

Children enthusiastically participate in the "Wall of Will" activity in Ho Chi Minh City. (Source: Nestlé MILO)

This activity is an initiative by Nestlé MILO to honor even the smallest, persistent efforts in sports made by young children, thereby inspiring parents to start building willpower through sports with their children and cultivate a generation of willpower today.

The highlight of the event is the live display of images honoring the children's sporting achievements, honed through their journey of developing willpower, projected onto LED screens in the shopping malls. In addition, various interactive games from diverse sports such as football and basketball provide children with opportunities to experience and learn how to overcome small challenges, thereby encouraging the spirit of "Developing willpower through sports."

Across Vietnam, thousands of parents have been supporting this initiative, joining hands to build a generation of strong-willed individuals and continue writing stories about their children's journeys in developing willpower through sports, starting with the smallest things like running 100m, swimming three laps in the pool, etc. All achievements are recorded on the "Wall of Willpower," whether participating online or in person at the shopping mall.

In today's context, being born into a technological age and having early exposure to electronic devices leaves children with fewer opportunities for real-world experiences, making them easily discouraged by life's challenges and lacking the perseverance needed for future success.

As part of the "Where there's a will, there's a way" campaign, "The Wall of Will" and many other activities this summer aim to inspire and encourage parents to join hands in building a generation of strong-willed individuals.

Notable activities include inspiring stories of SEA Games athletes with unwavering determination forged through sports; TV commercials, outdoor billboards, and public transport broadcasting the message "Where there's a will, there's a way"...

Reportedly, the Energy Summer Camp – a sports-based willpower training center – has reached 20,000 children nationwide; and the discussion and interviews with modern mothers about their parenting journey and the challenges of instilling willpower in their children have attracted 365,000 views.

Source: https://baoquocte.vn/10000-tre-em-tham-gia-hoat-dong-the-thao-buc-tuong-y-chi-235968.html