The program, with the participation of 100 representatives from the land of kangaroos, promotes Australianeducation and cuisine in Can Tho, Ho Chi Minh City and Nha Trang from September 18 to September 22.
Some representatives of the Australian delegation at the promotion on September 20 in Ho Chi Minh City - Photo: AUSTRADE
On September 20, the Australian Education and Cuisine Promotion Program took place in Ho Chi Minh City, with the participation of 100 representatives from 25 training institutions, 45 food and beverage businesses, the Seafood Industry Association, the Wine Association, the Australian Summer Fruit Association, and representatives of state governments.
Within the framework of the program, Vietnamese and Australian businesses will learn about opportunities for trade growth, find suitable partners, and provide Vietnamese representatives with information about the capabilities and quality of Australian products.
In terms of agriculture , Vietnam is a leading exporter of coffee, rice, cashew nuts, pepper and seafood; while Australia is famous for its high-quality fruits, vegetables, dairy, wine, meat and seafood, providing the Vietnamese domestic market with more diverse choices and business expansion opportunities.
“I am confident that through our joint efforts and commitments, we will not only be able to achieve more but also build stronger ties and friendship between Vietnam and Australia,” said Ms. Rebecca Ball, Senior Trade and Investment Counsellor of the Australian Government.
Vietnamese consumers are interested in seafood originating from Australia - Photo: AUSTRADE
Responding to the press, Trade and Investment Counselor of the Australian Government Chris Morley commented that trade cooperation between Vietnam and Australia is growing stronger day by day.
“Australia and Vietnam had ambitions many years ago to become each other’s top 10 trading partners , and we achieved that last year. It was really thanks to the huge interest from Vietnamese consumers in our agribusiness products,” Mr Morley said.
Mr. Todd Moraitis, CEO of Morco Fresh, a fresh food company, said that like other markets, Vietnam also has its own cultural factors and tastes. His company and other foreign businesses therefore have to spend time researching the market here, but it is a completely worthy effort.
“We and a lot of people think this is a huge potential market and we are very excited,” said Mr. Moraitis.
In the fresh produce business, Mr. Moraitis said his business really needed to find the right partner who was knowledgeable about perishable items such as fruits and vegetables.
Australian dairy products introduced at the promotion - Photo: NGUYEN HANH
According to Mr. Spencer Whitaker, Asia-Pacific market development director of Meat and Livestock Australia (MLA) - an organization in the meat and livestock industry in Australia, Australia has the highest meat production system and safety standards in the world.
“Vietnamese consumers love this, they love Australian meat because the products are clean, safe and traceable,” Mr Whitaker shared.
Agreeing with Mr Moraitis, Mr Whitaker said the cold chain plays a very important role in maintaining the quality of imported goods from Australia, including frozen and fresh beef. Therefore, MLA has worked with Vietnamese partners to ensure the cold chain to provide the best products to the market.
In addition, Mr. Whitaker informed about MLA exporting livestock, such as cows, to Vietnam. MLA is also working with partners and the Vietnamese Government to develop animal welfare standards.
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