Fierce competition, Vietnamese game shows aim to build brands

Artists participating in the program Sao nhap ngu. Provided by Viettel

Game shows explode again

A series of new programs such as You are so beautiful (singing talent contest), Acceleration Arena (movement game - challenge), Haha Family ( discovering culture - regional life), or shows with military and police colors such as Sao Nhap Ngu and Chien Si Brave have quickly attracted a large audience.

The change is not only in the theme, but also in the way of investment in production. Program units spend a lot of money on recording equipment, set design, creative scripts and communication activities, to bring a more attractive experience. Thanks to that, Vietnamese game shows are no longer just purely entertaining, but also have elements of experience, education and inspiration.

“Confront” but not compete directly

One of the interesting highlights of this year is the parallel appearance of two programs about the armed forces: Sao Nhap Ngu 2025 and Chien Si Brave. While Sao Nhap Ngu has gone through 15 seasons, building a solid brand, Chien Si Brave brings the first experience of artists transforming into people's police officers.

Many people predict that the two shows will compete in terms of audience, but the representative of the Sao Nhap Ngu production unit affirms that the more meaningful programs are produced, the stronger the market will be. Instead of being competitors, these two shows are considered to complement each other, helping the public better understand the work and life of the forces, thereby spreading love for the homeland.

Not only stopping at existing programs, from September onwards, a series of famous game shows continue to "go to battle". Familiar names such as 2 days 1 night, Running Man Vietnam, Anh trai say hi season 2 have set their broadcast schedules. In particular, Running Man Vietnam attracts attention with the return of Tran Thanh, and Anh trai say hi season 2 gathers many famous artists, promising to continue to be a launching pad for young singers.

The first season of Say Hi created a strong effect, bringing elaborate performances, from which the audience expected the second season to continue to explode. The producer also revealed that the long-term goal of the program is not only to stop at television, but also to expand to a series of music nights and cultural activities, contributing to building a sustainable entertainment industry.

Change in production thinking

According to many media experts, the biggest difference of Vietnamese game show Nowadays, the thinking is long-term. Instead of exploiting repetitive content, producers aim to build brands, making the most of resources to reach many audience segments.

In the context of social networks developing, audiences have countless entertainment options, the pressure on producers to innovate is increasing. To retain viewers, game shows must constantly innovate, improve the quality of staging and content. This is also the reason why production units today do not hesitate to invest heavily in technology, art, and music, so that the program is both current and catches up with the tastes of young people.

With increasing quantity and quality, it can be affirmed that Vietnamese game shows are in their heyday. Each program has its own color, from pure entertainment, physical challenges, to programs with social and cultural messages. This diversity helps the audience have a variety of choices, at the same time creating motivation for production units to compete healthily, improving quality.

It is predicted that from now until the end of 2025, many big game shows will continue to "encounter" each other in the same broadcast time slot. However, instead of worrying about dividing the audience, most producers believe that the market is able to absorb it, as long as each program is well-made and has its own value.

It can be said that the boom of game shows not only reflects the increasing entertainment needs of the audience, but also proves the maturity of the Vietnamese reality TV industry. In the context of fierce competition between digital platforms, the fact that game shows still maintain their appeal, even grow strongly, is an optimistic signal for the entire entertainment market.

From this success, it is expected that in the coming years, Vietnam will not only consume international formats but also create its own programs with its own mark, capable of spreading to the region and the world.

Source: https://baoquangninh.vn/canh-tranh-khoc-liet-gameshow-viet-huong-toi-xay-dung-thuong-hieu-3374960.html