Users are learning about Creator Revenue Sharing Program on X platform - Photo: DONG HAI
The Creator Revenue Sharing Program on the X platform has become a hot topic, attracting the attention of millions of users, from beginners to professional content creators.
With the promise of monetizing your content, the program is marketed as a “golden opportunity” to turn your creative passion into a sustainable source of income. But is it really a path to financial success or just a “trap” wrapped in a glamorous facade?
How does the revenue share program on platform X work?
X's revenue sharing program, which officially launches in 2023, allows creators to earn money based on engagement and ad revenue from their posts. To participate, creators need to meet the following criteria:
X Premium Membership: Users must subscribe to the X Premium package (price from 7 - 16 USD/month depending on region).
Minimum views: Account must have at least 5 million post views in the last 3 months.
Number of followers: Minimum 500 followers.
Content Compliance: Content must comply with X's policies, not violate copyrights or contain false information.
When these conditions are met, creators will receive a portion of the revenue from ads displayed in related comments or posts. The revenue share is not publicly disclosed by X, but user reports suggest it ranges from 50-60% of total ad revenue, depending on the type of content and geographic region.
"Golden opportunity"
High earning potential
Based on posts from creators who have participated in the program, some accounts with high engagement (millions of views per month) report significant earnings.
For example, a user with 10 million views per month can earn between $2,000 and $5,000, depending on the CPM (cost per thousand views) of the ad. The average CPM on X ranges from $0.50 to $2, which is lower than YouTube ($3 to $20) but still attractive enough for those with a large following.
Motivation to create quality content
The program encourages creators to produce engaging content that attracts views and engagement. This creates a diverse content ecosystem, from insightful analytical articles to humorous memes, that caters to a wide range of user groups.
Relative transparency
X offers a dashboard that allows creators to track views, engagement, and estimated earnings. Compared to other platforms like YouTube or TikTok, where algorithms are often opaque, X seems to be more transparent in reporting metrics.
This chart shows that while revenue on X is lower than YouTube, it is still competitive with TikTok, especially for creators focused on short, viral content.
Bar chart comparing average monthly revenue for a creator with 10 million views across different platforms
Challenges and risks
However, the program is not without risks. One of the biggest problems is the potential for abuse of the system. In May 2025, a lawsuit revealed that a group of eight people in Hanoi , Vietnam, had exploited the program by using fake accounts and software to create fake interactions, thereby siphoning off significant amounts of money from X.
They used stolen identities to set up more than 125 bank accounts in the United States and transferred money through 1,700 transactions at nine banks in Vietnam. The incident exposed a gap in X’s control system, raising concerns about the sustainability of the scheme.
Additionally, the focus on engagement from X Premium users could lead to “engagement farming,” where creators intentionally post controversial or inflammatory content to attract feedback.
Research shows that emotionally charged content, especially anger, tends to get more replies. This can lead to more divisive content on the platform, reducing the overall quality of discussions.
High participation threshold
The 5 million views requirement in 3 months is a huge barrier for new creators. With an average account having 1,000 followers, reaching this number requires consistently viral content, which is not easy in the fiercely competitive environment on X.
Depends on the algorithm
X's algorithm prioritizes posts that are likely to generate a lot of engagement, which can lead to creators chasing short-term trends instead of focusing on long-term quality content. Some users have complained that posts that are deep but less "sensational" often see their reach reduced.
Invitation to join from platform X for users - Clip: DONG HAI
Cost of participation
Paying the monthly X Premium ($7-16) can be a burden for beginners, especially if they don’t generate enough revenue to make up for it. For example, if a creator only makes $50/month but spends $16 on X Premium, the actual profit is very low.
Policy risk
X reserves the right to change its revenue share or program policies at any time. In the past, platforms like YouTube have cut their share rates, which has hurt creators. X is no exception, and the lack of transparency around specific revenue shares.
Analysis: Opportunity or trap?
X's revenue sharing program clearly offers real money-making opportunities for creators with large followings and engaging content, but it's not a "golden opportunity" for everyone.
For newcomers, reaching the required threshold and maintaining high engagement is a big challenge. Furthermore, the dependence on algorithms and the cost of joining can make the program a “trap” without a clear strategy.
To make it clearer, imagine a 3D image of a shiny golden road leading to a treasure (revenue), but along the way are obstacles like walls (view thresholds), traps (algorithms), and costs (X Premium).
This visual can be designed with 3D revenue milestones, where each column represents potential earnings based on views, helping viewers visualize their journey to conquer the show.
Source: https://tuoitre.vn/chuong-trinh-chia-se-doanh-thu-cua-x-co-hoi-va-cam-bay-20250602170408039.htm
Comment (0)