Regarding the story of Chagee bubble tea's first appearance in the Vietnamese market, all the store's advertising signs at the intersection of Dong Khoi and Nguyen Thiep streets, Ben Nghe ward, District 1, Ho Chi Minh City, have been removed.

As observed at noon on March 18th, the red advertising sign with the Chagee brand logo, which had been present a few days prior, was no longer at the site of 131-133 Dong Khoi Street. Instead, a dark green construction barrier had been erected.

Speaking to a VietNamNet reporter, a security guard at a nearby store said that the signboard at the location where the Chagee bubble tea shop is opening was replaced last night.

W-chagee 2.jpg
The upcoming Chagee bubble tea shop is located at the intersection of Dong Khoi and Nguyen Thiep streets in District 1. The space is being rented for 1 billion VND per month. (Photo: Anh Phuong)
W-chagee 3.jpg
The storefront on Nguyen Thiep Street displays the Vietnamese flag. Photo: Anh Phuong

The premises where the Chagee brand plans to open a store are located at the intersection of Dong Khoi and Nguyen Thiep streets. It's a corner building with two street frontages, comprising a ground floor and two upper floors, with a usable floor area of ​​approximately 708m2.

Recently, this premises was advertised for rent at 1 billion VND per month. Although the Chagee bubble tea brand logo is no longer on the construction barrier, workers inside the building continue renovation and repairs.

In recent days, the Chinese bubble tea brand Chagee has faced calls for a boycott from domestic consumers because its mobile application displays a map containing the illegal "nine-dash line," violating Vietnam's sovereignty .

Although the first store hasn't officially opened yet, numerous comments from the domestic online community have expressed outrage in all the posts on the Chagee Vietnam fanpage from June 2024 to the present. The fanpage has now disabled the comment function.

Chinese bubble tea chain Chagee displays illegal 'nine-dash line' map on its app.

Chinese bubble tea chain Chagee displays illegal 'nine-dash line' map on its app.

Consumers are calling for a boycott of Chagee bubble tea after images violating Vietnam's territorial sovereignty appeared on the brand's app and website.
Many Vietnamese people are boycotting Baby Three dolls because their images resemble the

Many Vietnamese people are boycotting Baby Three dolls because their images resemble the "nine-dash line" (or "cow's tongue line").

Following suspicions that the Baby Three doll's image resembles the "nine-dash line," many argue that whether intentional or unintentional, any product related to violating Vietnam's territorial sovereignty should not be allowed to circulate.