Da Nang stimulates vibrant shopping activity during the year-end season.

DNO - In conjunction with the industry and trade sector's stimulus programs, many businesses, supermarkets, and distributors in Da Nang have proactively increased promotions, ensured diverse supply, and stabilized prices, contributing to a vibrant shopping market at the end of the year.

Many consumer stimulus activities are being implemented by supermarkets and retailers at the end of the year.
Photo: VAN HOANG

Consumers are excited to shop.

Observations at several supermarkets and shopping malls in Da Nang show a very lively shopping atmosphere. Retailers have prepared abundant supplies with a wide variety of goods to meet consumer demand.

Prices for goods are publicly and transparently listed, creating peace of mind during the shopping process. In addition, a series of promotions and discounts are implemented.

While shopping at Co.opmart supermarket in Da Nang, Ms. Huynh Thi Hanh (Son Tra ward) said that the simultaneous implementation of promotional programs helps consumers have more choices and feel more secure when shopping.

According to Ms. Hanh, during the end of the year and leading up to Tet (Lunar New Year), people's shopping needs increase, especially for items such as fresh food, agricultural products, gifts, and decorations. Therefore, supermarkets implementing many promotional activities will help people save a lot of money.

Agricultural products and fresh food are among the items that have seen significant price reductions to meet the regular shopping needs of consumers. Photo: VAN HOANG

Meanwhile, shopping at the Mega Sale Holiday Da Nang 2025 on the weekend, Ms. Le Thi Thu Trang (Ngu Hanh Son ward) said that the event created a vibrant shopping atmosphere, attracting a large number of people to visit, experience, and choose goods.

According to Ms. Trang, bringing together many reputable brands and businesses in the same shopping space helps consumers easily compare prices and product quality, and choose items that suit their family's actual needs.

“Many brands are offering deep discounts of up to 70%, so I’m very excited because it saves me a significant amount of money. The goods are displayed in an organized manner , the information is clear, and there are staff members to provide direct advice, making shopping convenient and comfortable,” said Ms. Trang.

To enhance the customer experience and attract more customers, many brands and businesses proactively launch a series of promotions with attractive scale and discounts.

[ VIDEO ] - Da Nang intensifies activities to stimulate year-end shopping:

Ms. Tran Thi Ngoc Mai, Store Manager of Belluni brand at GO! Da Nang, said that at the Mega Sale Holiday Da Nang 2025, the company brought about 5,000 products from various lines, suitable for the needs of local consumers.

Many products are offered with deep discounts of up to 70%, making it easier for consumers to access quality products at reasonable prices. For newly launched products, the company also flexibly applies discounts of around 25% to stimulate demand for new products, adding more excitement to the vibrant year-end shopping market.

According to the city's Department of Industry and Trade, the cumulative retail sales of goods and consumer service revenue in Da Nang for the first 11 months of 2025 are estimated at VND 230,539 billion, an increase of 23.1% compared to the same period last year. This clearly reflects the positive consumer trend and the optimistic market sentiment in the face of new opportunities.

Proactively secure supply sources and maintain price stability.

Ms. Vo Thi Thu Thuy, Director of GO! Supermarket in Da Nang, said that to prepare for the peak season at the end of 2025 and the Lunar New Year 2026, the supermarket proactively worked with suppliers three months in advance.

This includes focusing on preparing a full range of goods specifically for Tet (Lunar New Year) such as: confectionery, alcoholic beverages, soft drinks, fast-moving consumer goods, and fresh food...

In line with the demand stimulation programs of the Department of Industry and Trade and the general policies of the Government, GO! Da Nang registers to participate in price stabilization programs such as Mega Sale so that people can shop with peace of mind with a wide variety of goods at stable prices.

In addition, the business continues to implement promotional programs on a daily, weekly, monthly, and quarterly basis. Especially during the year-end period, the supermarket focuses on weekend promotions, with many items discounted by 30% - 70%.

At the same time, businesses are enhancing accompanying services such as free delivery and diverse payment methods, making shopping more convenient, faster, and flexible for customers.

People shopping at GO! Supermarket in Da Nang. Photo: VAN HOANG

Ms. Thuy informed that the supermarket is focusing heavily on the Christmas season with special items, many of which have deep discounts of up to 80%.

To cater to the New Year's holiday demand, GO! Da Nang is also boosting its promotional program for fresh food, beverages, and entertainment items such as alcoholic drinks and soft drinks.

“Besides preparing the supply of goods, we are working with suppliers to ‘lock in prices’ about 45 days before the Lunar New Year 2026. This is a solution to maintain price stability, helping people shop with peace of mind and not worry about price fluctuations during the peak season at the end of the year,” Ms. Thuy said.

According to Ms. Do Thi Quynh Tram, Deputy Director of the Department of Industry and Trade of Da Nang city, with the goal of making Da Nang a commercial and service center of the Central region, serving tourists and local people, the Department of Industry and Trade has been coordinating and organizing many activities to stimulate consumer demand from now until the end of the year.

Through this, businesses, supermarket chains, distributors, and manufacturers are encouraged to participate in promotional activities; providing quality services and standard products at reasonable prices to stimulate year-end shopping.

Many activities are being implemented, such as: the Rural Industry Fair towards Green Transformation and Sustainable Development 2025; the Mega Sale Holiday Da Nang 2025; the "Year-End Promotion Season 2025" - Mega Sale Year End Da Nang 2025 program; the Da Nang Spring Fair 2026; the Exhibition of typical and representative products of Da Nang in 2025…

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Through various programs, events, and trade fairs, the Department of Industry and Trade aims to boost the development of the domestic market, stimulate consumer demand, and increase purchasing power during the year-end and Tet holiday season. This will create conditions for people to access quality goods and services at reasonable prices, enjoy consumer rights, contribute to increasing the consumer price index (CPI), and contribute to economic growth targets.

Ms. Do Thi Quynh Tram, Deputy Director of the Department of Industry and Trade of Da Nang City

Source: https://baodanang.vn/da-nang-kich-cau-mua-sam-soi-dong-dip-cuoi-nam-3314884.html