To associate Phan Thiet fish sauce with local tourism

The groups of tourists were taken to experience the tents and listen to the fish sauce production process.

Go to the Facebook page of Tron fish sauce, read the very simple, rustic but meaningful narrative lines. “The barrel of “delicious” fish sauce that Mom salted for them to sell has ripened, now Tron comes back to sell fish sauce for Mom. With more than 30 years of experience in salting anchovy fish sauce and with a professional conscience, Mom makes liters of delicious and healthy fish sauce, only from fresh anchovies and pure sea salt, fermented completely naturally, without preservatives, the flavor is true to traditional fish sauce standards. Mom is old and only has a little salt left to keep the profession, Mom keeps a separate large and fresh barrel of anchovy fish sauce, producing quality fish sauce in both taste and aroma… with the hope that many people can experience the true flavor of traditional fish sauce - the national spirit of Vietnam but has been overwhelmed by the wave of industrial “dipping sauce”. The fish sauce is carefully packaged in glass bottles to help the fish sauce retain its flavor and color for a long time after opening the lid, keeping its aroma, flavor, and love intact”.

Tourists visit the Fish Sauce Museum of the Old Fishing Village

The owner of the Tron fish sauce facility cleverly led the story to promote Phan Thiet fish sauce so subtly that the locals also wanted to buy it right away to enjoy the "love" of the round mother in every drop of fish sauce. Recently, Lam Dong province is focusing on developing key products with advantages in the localities, rich and diverse from the mountains to the sea and islands, in which the most prominent are products processed from seafood. In particular, traditional fish sauce products are being researched and developed by households to produce products that meet the OCOP product criteria and gradually enhance the brand, not only meeting the domestic market but also moving towards export.

Currently, in the province, some fish sauce production facilities have become familiar tourist destinations. Groups of visitors will be taken by the facilities to experience the tents or the fish sauce production stages, if the fish season is right. Currently, in Phu Thuy ward, there is the Black Fish Sauce Company Limited, the Ancient Fishing Village Fish Sauce Museum of Seagull Company Limited, Hai Nam Foods Store of Hai Nam Company Limited, Con Ca Vang fish sauce...

In particular, the Old Fishing Village was established as the first fish sauce museum in Vietnam, aiming to recreate the long history of the traditional craft village, as once again affirming that Phan Thiet fish sauce has a strong cultural identity that few places have. Inheriting and developing the quintessence of traditional craft, the tin fish sauce product with luxurious and unique designs is sold at the fish sauce museum, contributing to attracting tourists to visit and shop. In particular, the 4-star OCOP product of Seagull Co., Ltd. - one of the first units in the province to have an official export shipment to the US, further affirming the quality and value of the products that the company has worked hard to create.

According to the leaders of the Provincial People's Committee, developing OCOP products associated with local tourism is one of the important solutions. At the same time, linking with the advantages and strengths of the locality, prioritizing traditional products, craft villages and rural tourism products. This is also the goal in the Plan to implement the OCOP program in the province in 2025, contributing to promoting and bringing OCOP products to key tourist markets, tourist destinations inside and outside the province...

Source: https://baolamdong.vn/de-nuoc-mam-phan-thiet-gan-voi-du-lich-dia-phuong-382814.html