With its impressive brand value, MB Bank has jumped 59 places to 168th in the Top 500 most valuable banking brands globally, achieving a Brand Strength Index (BSI) of 87.7/100, placing it in the AAA category.
MB's brand valuation and brand strength have shown positive growth thanks to its high level of familiarity, leading user base in Vietnam, provision of quality products and services, rapid innovation to enhance customer value, and commitment to sustainable development. Adhering to its strategy of "Becoming a leading digital enterprise and financial group ," MB has invested heavily in technology and sustainable development goals, particularly in ESG activities, with a budget of up to VND 65,000 billion. Thanks to its digital corporate culture that emphasizes speed, efficiency, agile working methods, and fosters innovation to create more value for users, MB maintains a strong position in the banking industry.
Furthermore, MB has built strong trust and affection from customers thanks to its service quality and dedication to every customer experience. Building long-term relationships and strong local connections with customers has helped MB become a reputable bank, trusted and loved by a large number of customers. This is evidenced by the largest number of people installing and using the MBBank APP in Vietnam, with 32 million users as of February 2025. Accordingly, it is estimated that one in two adults uses an MB account. The MBBank APP ranked second in terms of most installed applications nationwide in Q4 2024 (according to a February 2025 report by Melt Water). Also in February 2025, BIZ MBBank was the number one app in terms of customer satisfaction in the corporate finance sector, consistently ranking in the Top 10 financial apps on the Apple Store nationwide in Vietnam.
From a market research perspective, Decision Lab has just announced the Best Banks 2025 ranking based on more than 10,000 annual interviews with Vietnamese consumers. The ranking shows MB establishing itself as number 1 among joint-stock commercial banks and number 2 in the overall Best Banks ranking, affirming its important role in the market and its ability to effectively meet the increasingly high demands of customers through innovative and customer-centric strategies.
The brand value of Military Commercial Joint Stock Bank (MB) has reached US$1.6 billion, making it the fastest-growing bank in Vietnam in terms of brand value, increasing fivefold compared to five years ago. |
Positioning itself as a top-performing and safe bank, MB consistently strives to grow its scale and pre-tax profit above the industry average – a solid and reliable bank trusted and chosen by a large number of customers.
Ending 2024 amidst a challenging economic environment, MB achieved pre-tax profit of VND 27.6 trillion, with total assets exceeding VND 1 trillion, an 18% increase compared to the beginning of 2024.
A detailed review of MB by Decision Lab. |
About Brand Finance: Brand Finance is a leading global brand valuation and independent strategic consulting firm, headquartered in London, England. Annually, Brand Finance conducts over 6,000 brand assessments and publishes brand ranking reports, including the Top 500 Banks Report – ranking the 500 most valuable and strongest banking brands in the world. This report is widely followed and attracts attention from international media outlets such as Reuters and the Financial Times. The latest results, published by Brand Finance, the first company to be certified by independent auditors for compliance with both ISO 10668 and ISO 20671 in brand valuation methodology, are confirmed by the Marketing Accountability Board (MASB) in the United States. Further information can be found here: https://brandirectory.com/reports/banking/2025 |
About Decision Lab: Decision Lab, established in Canada in 2017, is a research organization specializing in behavioral science. Decision Lab applies scientific and technological methods to support organizations in making intelligent decisions and solving business and societal problems. Decision Lab's annual Best Bank Rankings are based on the YouGov BrandIndex, a tool that measures brand health across factors such as Impression, Quality, Value, Satisfaction, Recommendations, and Reputation. Banks are ranked based on a composite score from these factors, reflecting the level of customer awareness and trust in the bank. The rankings help evaluate top banks and trends in brand improvement each year. For more information, please visit: https://www.decisionlab.co/best-bank-rankings-2025 |
Source: https://baoquocte.vn/dinh-gia-thuong-hieu-mb-bank-tiep-can-16-ty-usd-tang-59-bac-trong-top-500-ngan-hang-gia-tri-nhat-toan-cau-2025-308747.html
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